MARKETING

YouTube shares the best videos and creators of 2021


While it won’t be filming a ‘Rewind’ clip this year, following a negative response to its more recent compilation creators, YouTube today shared a review of the best videos and creative stars of 2021, highlighting some of the key trends of the year. , which could help you develop a better platform strategy.

YouTube’s top ten is available for 17 specific regions, providing insight into local performance and additional display refinement, which, in turn, could help steer you in the right direction to gain insight into what works among your target audience.

As you can see here, Mr. Beast did not come in first place surprisingly, with his video experiment ‘buried alive’ which has had more than 147 million views since March.

Mr. Beast – aka Jimmy Donaldson – is truly a template for YouTube’s success, developing his skills from simple, early experiments, through which he sought to align with the platform’s algorithms, to the ultimate (probably) biggest YouTuber on the planet. Donaldson is projected to bring in about $ 16 million in direct revenue from YouTube this year, which does not take into account recommendations and other business arrangements other than ads on his channel.

Of course, not everyone can be Mr. Beast, especially given the money he can now afford to spend on his most complex experiments, but if you were looking for guidelines for YouTube’s success, these clips and creators could give you some insights on how to do it, and viewing their content could provide information about your presentation style and format, in line with broader trends.

Mr. Beast is also at the top of YouTube’s “Creators” list, while TikTok star “KallMeKris” is also appearing, again underlining TikTok’s growing influence on wider change.

YouTube Top 10 2021

It is also worth noting that six of the top ten creators listed here came out of the realm of games, once again emphasizing the importance of games as a key driver of web culture. If you don’t pay attention to how gaming affects web trends, you’re missing out on a major piece of the puzzle, and potentially great opportunities for your business.

YouTube also highlights the best-performing music clips, as well as emerging creators that have gained momentum throughout the year, with a special focus on Shorts, its TikTok clone, which it now wants to develop as a key element in the app.

YouTube Top 10 2021

Indeed, YouTube says that short clips now generate more than 15 billion cumulative views per day, compared to 6.5 billion in March, as it continues to expand the format in line with overall video consumption trends, and also, YouTube hopes, as a means to prevent users from switching to TikTok instead.

Apparently, the development of Shorts in no way slowed the momentum of TikTok, but by providing a similar platform, YouTube could retain more of its top creators in its app, which will have long-term benefits in consumption and growth as popular stars stay closer to YouTube and build their channels in the application.

It’s an interesting overview of video trends, and since YouTube is the leading online video provider, it’s actually a snapshot of overall changes and interest in web content, capturing key elements that are currently driving audience interest.

And again, if you’re looking for a way to YouTube and notes for your access, these creators and clips might be a good place to start.

Here you can see the complete YouTube list of Top Ten 2021.



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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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