YouTube is testing a new option that will automatically provide a new link format for all the sites mentioned in YouTube clips, while it will also now allow creators to edit automatic chapters with text descriptions.
These places can be great for businesses – as described by YouTube:
“This new feature, within the video description box, will provide users with an easy and engaging way to learn about the places mentioned in the video.”
YouTube notes that, so far, the creators have had to add text links to add information about the places mentioned in the video. The new feature will automatically add a new visual link format for videos where YouTube can detect site mentions.
YouTube says it will begin testing the format with selected food and drink videos, and there will be more in the future.
YouTube is also testing a new ‘Collections’ option to subscribe to channels, which will make it easier for users to find videos in different categories, based on the channels they have chosen to follow.
As YouTube explains:
“To make it easier for viewers to organize and quickly find content in your subscription summary, we’re testing customizable ‘collections’ that will appear at the top of your feed. If you’re in an experiment, you’ll see that we’re starting with a ‘Favorites’ collection based on subscriptions you’ve recently viewed. You can edit your collections, including the Favorites collection, by simply adding or removing channels from your favorites. You will also be able to create new collections about themes, creators and other content you enjoy. ”
The idea is that this will make it easier for users to sort their subscriptions in order to find the content they are looking for at any time, based on selected topics, which could help them not to miss any uploads from their favorite creators.
YouTube is also testing editable automatic subtitles, with creators being able to change descriptions attached to automatically assigned segments within video details
As you can see in this example, now that automatic chapters have been added, creators will be able to go into video details and add their own text, providing more options for matching your content to common search queries or elements.
Finally, YouTube is also testing a new ‘guided policy experience “to help creators when working on a policy issue.
“We have heard feedback on how difficult and frustrating this process can be, so we hope that providing us with a clearer insight on how to move forward will help us in these stressful times. Creators will now have more information on what to do when they receive a violation of the Community Guidelines and will be given clearer options on how to resolve it. ”
Resolving the rule violation was a key frustration among YouTube’s creators, and this new process will provide additional guidance and assistance in the process, which could be of great help if it works as intended.
Each of these new updates will have different levels of benefit, but for marketing professionals, the automated highlights mentioned can be great.
We will keep you informed of any progress.
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