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YouTube is testing new insights on returnees, adding more metrics to the mobile version of YouTube Studio


YouTube wants to help creators increase their audience with a new list of “Best Videos That Increase Your Audience” in the YouTube studio, which will highlight which of your videos inspire return views and help expand your audience, instead of simply increasing views.

As you can see here, the new option will display a list of videos based on how well they inspire returnees. Clicking on it will then give you a deeper insight into how each of your uploads encourages viewers to return over time.

YouTube browser statistics

The videos are listed in descending order based on the number of new viewers who have returned to view more of your content. The idea is that highlighting clips that encourage return visits will help creators focus on content that expands their channels, giving a new aspect to channel growth.

This could be a good way to identify key trends in content and focus on maintaining targeted audience interest, rather than chasing the greatest reach with each clip. I mean, ideally, you can do both, but you may find that clips that return more people to your content aren’t the same as those that see the highest overall views. Either way, it’s an interesting addition to insights that could help with your process.

In addition, YouTube is adding new metrics for viewers and returning members on the YouTube Studio Audiences tab on your mobile device, giving you more access to key in-app performance data.

Insights into the YouTube audience

Until now, these insights were only available on the desktop version of YouTube Studio, so as such they are not new. But now you will be able to gain a better insight into the mobile application, expanding its management capacity.

YouTube also harmonizes metrics in its performance video cards between mobile and desktop computers, which in turn gives better insight, but also adds the ability for creators to change currency display settings in the mobile app (previously only available on the desktop).

YouTube ads with currencies

Finally, YouTube has also added bottom navigation in the YouTube Studio mobile app, moving away from current sidebar entries.

Navigation in the YouTube studio

This will make it easier to navigate through the various options and screens in the app, which again may not be a big update, but will be welcome for those who use YouTube Studio regularly.

You can learn more about the latest YouTube updates here.



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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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