MARKETING

Why Snapchatters are your key audience this holiday season


Snapchat is a unique place during the holidays. Not only do Snapchatters spend significant time communicating and sharing special moments with their friends and loved ones around the world, but they also turn to Snapchat as a holiday gift guide to browse brands, create wish lists, and buy the perfect gifts over and over again.

The Snapchat generation are passionate gift givers and recipients. They consider this to be the best time of the year and believe that gifts are an essential part of the celebration, which is why their purchase is not limited to big shopping moments, such as Black Friday and Cyber ​​Monday. Snapchatters start buying as early as October1, and continue to shop during the holiday season – with most shopping taking place via mobile devices.

Mobile shopping has become more than a trend, but a new reality. In fact, 67% of total e-commerce sales this year will come from mobile phones2. Since consumers are officially jumping from a desktop computer to a mobile phone to make a purchase, as a brand you will want to connect with the smartest consumers of mobile devices this holiday season. Snapchatters are the first generation of mobile devices that buy 20% more online than other consumers3 and have incredible global consumer power – $ 4.4 trillion and growing.4

As you plan your holiday marketing campaigns and digital advertising strategies, here’s why Snapchatters are the target audience that could help you grow your gifting business this season.

For tips and best practices on how your business can get to Snapchatter and discover real results in this festive shopping season, download our Snapchat Advertising Holiday Bookbook.


1. 2021 Deloitte Holiday Research commissioned by Snap Inc. Base = Snapchatters (n = 740) Q: “When do you start thinking about holiday shopping? And when do you usually finish your holiday shopping? ”
2. eMarketer, Retail MCommerce Sales Worldwide, December 2020.
3. Calculated by comparing Deloitte Holiday Research from 2021, commissioned by Snap Inc. Base = Snapchatters (N = 918), Non-Snapchatters (N = 252) Q: “Where did you buy / do you plan to buy [CATEGORY] products of these holidays? “EMarketeru” Overview: The road to shopping outside the retail vertical. ”
4. Cassandra Global Study 2021 commissioned by Snap Inc. | Base: Those with a monthly income of N = 12,710 respondents. Cumulative total average by markets. The energy consumption for the Snapchat generation was calculated as follows: We obtained the average monthly income for each respondent. From this average monthly income, the amount of all expenses related to rent or mortgage, debt, insurance, health expenses / health care, spending money given to others and utilities was deducted. We then multiplied the average monthly discretionary spending of each respondent by 12 to obtain their average annual discretionary spending and averaged these results in each country in the Snapchat generation.



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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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