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When is the best time to publish on TikTok in 2021?


When is the best time to post on TikTok? Does posting at a specific time or on a specific day of the week bring your content in front of more people? Will finding the perfect posting schedule help with your engagement rate?

Read on to find out when to post on TikTok to make sure your content takes over the platform’s algorithm and reaches the right people.

Download the full report on social trends to get an in-depth analysis of the data you need to inform your 2021 social strategy.

Is there a best time to post on TikTok?

TikTok does a great job of serving each of its users with a highly personalized mix of content on the main interface of the application, the For You page. The videos suggested on the For You page can come from large and small accounts, but they have one thing in common – they are generally not older than a few days.

So, for best results, you’ll want to post on TikTok when your audience is most likely already moving. In other words, to find the best time to post, you will need to understand where your audience is (time zones are important) and when they are online.

But reaching a wide audience on TikTok is not just a question when you publish. Hoften publishing can also affect how your content is distributed on the platform (TikTok recommends publishing 1-4 times a day). To find a release schedule that will appeal to both the TikTok algorithm and your fans, closely monitor your performance until you find a frequency that works.

However, some hours and days seem to work better than others.

Overall the best time to post on TikTok

Based on our research and experiments, the best times to publish on TikTok for maximum engagement are:

  • Tuesday: 7 p.m.
  • Thursday: 10:00
  • Friday: 5 p.m.

(Times expressed in Pacific Standard Time.)

While this may seem ubiquitous, keep in mind that TikTok serves content to a global audience. 5am ​​in Los Angeles is 8am in New York, 1pm in London and 10pm in Sydney. (Remember when we mentioned that you need to know where your audience lives? Time zones are really important.)

We’ve also noticed that morning posts generally seem to be better at the beginning of the week (Monday through Wednesday), while TikTok videos posted in the afternoon and evening get more appealing over the weekend (Thursday through Sunday).

Tips on how to find the best time to post on TikTok

Review your best TikToks performance

As with any other social media platform, the best way to find out what works for your audience is to… check what works for your audience.

Your TikTok analytics is the best source of information about your unique best times to post on the platform. Analyze the performance of your existing content and cross-references and engagements with the time of publication. If you find patterns, just keep doing more of what works!

The Videos section in TikTok Analytics is a great place to start your search for the best time to publish. It gives you a clear overview of which days were the busiest for your content.

Source: TikTok

Note: You will need to switch to a Pro TikTok account to record audience insights and performance.

You can access TikTok Analytics in a mobile app or on the web. See our TikTok Analytics guide for more details.

Look at the competitors

You can learn a lot from the success of others.

Find accounts that address the same audience you’re trying to reach, and analyze their posting schedules. Make a note of which of their videos are the most popular and check for samples. If you notice that TikToks published on certain days of the week work better than others, try publishing on those days and watch your analytics closely.

TikTok facilitates a relatively simple analysis of the competition. Simply go to the account you are interested in and open any of their TikToks. You will be able to see when TikTok was published and how many likes, comments and shares it received.

TikTok video with the number of likes, the number of comments and the number of shares

Source: Ryanair on TikTok

You can also look up the number of views in your account summary – they are at the bottom of the thumbnail of each video.

Ryanair's TikTok summary showing the number shown in the video thumbnails

Source: Ryanair on TikTok

Find out when your audience is online

Your audience is (obviously) most likely to interact with your content while active in the app. Knowing that the For You page consists mostly of fresh TikToks, you should try to align your publishing schedule with your audience activity patterns.

To find out when your audience is most active in the app, check the analytics of your business account or creator account:

  • On the profile page, tap the three-dot icon in the upper-right corner of the screen.
  • Touch Business apartment, then Analytics.

chart of follower activity in times

Source: TikTok

Make adjustments as needed

No social media strategy is set in stone.

TikTok is still a relatively new social network and as such is constantly evolving. New users join the platform on a daily basis, and new features that can potentially affect your place in the TikTok algorithm are added regularly.

This means that your posting schedule will change over time. Whenever you notice a drop in performance, visit these tips again to find the new best times to post.





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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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