Two monumental events took place this week. Apple became the first American company worth an incredible $ 3 trillion. And a day later came the official end of BlackBerry – a series of phones that once dominated the market.
The collapse of BlackBerry is proof that today’s winners are not inevitably tomorrow’s. While Apple could become the first company to reach $ 4 trillion in the coming years, it could also embark on a path that ends in failure.
Here’s some of what Apple will do to not end up like a BlackBerry.
Stay up to date with what customers want
There’s not a single reason why the BlackBerry ended up in the dump. A lot of mistakes have been made. But one of the most important was the failure to track device trends.
BlackBerry maker Research In Motion has built its business with phones that had smaller screens and physical keyboards. But the success of the iPhone has shown that phones with a larger screen are what customers want. BlackBerry did not, or could not, make a change. His attempts to keep up failed, so he mostly stuck to variations on his famous designs. Until it was too late.
Apple will not follow that path. Although Cupertino has a history of setting trends, it does not neglect what customers want. This almost certainly means including folding screens in future iPhone versions. Fortunately, there is a lot of evidence that the company is moving in that direction.
There is a certain voice resistance to the foldable iPhone. But a decade ago, there were also a lot of people who swore they would never buy a phone that didn’t have a physical keyboard, and look how it turned out.
And that is only the most obvious change. Expect Apple to mix new ground with tracking device trends on the road to $ 4 trillion.
Don’t screw up
After the release of the iPhone, BlackBerry struggled to stay competitive. His solution was the BlackBerry Storm, his first large screen phone instead of a keyboard. Too bad it was a mess.
Apple lasted a very long time – another big event this week was the 45th anniversary of its founding. While Apple has certainly made its share of mistakes over the decades, it also managed to fix them before they brought down the company.
Perhaps Apple’s most existential threat right now is the inability to run error-free versions of macOS and iOS. One result is the slow adoption of iOS 15. If the problem continues, Cupertino will be in trouble.
Fortunately, the solution is obvious, if not easily achievable. And the problem only got worse a few years ago, so it’s hardly irreparable. Apple CEO Tim Cook and software vice president Craig Federighi are certainly on the agenda.
Apple has a long history of producing very attractive notebooks, laptops, phones, tablets and more. Much of what he needs to do is stay on his course to keep the company strong.
You make big jumps
One of the nails in BlackBerry’s crate was the BlackBerry Playbook, his attempt to break into the tablet market. Unfortunately, this device could not compete with the iPad.
Apple will also enter new markets on its way to a value of $ 4 trillion. It is expected to start in 2022 with VR / AR headphones. This will reportedly be followed in the next few years with a pair of augmented reality glasses. Predictions suggest that the AR will eventually replace every computer screen, and it seems that Apple is ready to take the lead in that.
The “Moon” project is an Apple car that has reportedly been in development for almost a decade. The project has hit a lot of obstacles over the years, and predictions of when the vehicle will finally leave the field are all over the road.
Apple still has the courage and money to take big risks like these. And they will be important in the future success of the company.
Apple: $ 4 trillion and up
Until Apple gets screwed, it is likely to reach a market capitalization of $ 4 trillion in a relatively short time. It reached $ 3 trillion just 16 months after crossing the $ 2 trillion milestone. And it took only two years to move from $ 1 trillion to $ 2 trillion.
Looking ahead, reaching $ 5 trillion may take some of these “big jumps” to pay off. A successful pair of AR glasses would help a lot. And showrooms full of customers buying Apple cars would also increase AAPL stock.
The future of the company looks bright. And that’s good news for iPhone and Mac users, whether they own AAPL shares or not.
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