When Facebook announced the rebranding in Met, the company was ready. Immediately after Mark Zuckerberg gave a winding keynote speech praising the benefits of the metaverse, the company revealed that it had repainted its cult “thumbs up” sign located at its headquarters in Menlo Park. Many of his social media accounts have also been switched, from Facebook to Meta.
Except for one key order, ie. As many pointed out at the time, the company did not control @Meta’s lunch on Instagram. It belonged to a small magazine in Denver . On the day of the announcement of Facebook, the company, which publishes lifestyle stories about motorcycles, published a photo of various printed editions with the inscription “Since 2014.”
That evening, recent posts from the @Meta account were filled with comments encouraging the owner to “keep” the account or at least sell it at a high price. “Hold and sell high,” one user wrote. But by the next day, the bill had mysteriously disappeared, as it were Quartz . It is not clear what exactly happened, but @Meta has now collected all the content from the previous @Facebook Instagram page. The announcements on the account are before October 28, as if the social network has always controlled it. Posts by META, a magazine, now appears below the @readmeta handle.
META the publisher did not respond to requests for comment. But there are still signs of his former Instagram account on his website. The company’s website is still linked to its old instagram.com/meta account. Surprisingly, clicking on that link from the publisher’s website shows an error, even though it links to the same URL as the Meta account now owned by Facebook.
On Tuesday, Ben Geise, META‘s co – founder and editor – in – chief, announced that the latest issue of the magazine will be the last under a name used for more than eight years. “We value our individuality above all else, so when the news came out that corporate Goliath was changing its name to Meta, it was like punching in the gut,” he wrote in. “With the movement of the switch, our identity was suddenly diluted, and we watched our name circle around the drain and wash away something we had no control over.”
Geise did not respond to requests for comment, so it is difficult to know exactly what happened. But Instagram’s terms of service state that companies are not able to “reserve” lunches. And the terms stipulate that companies cannot seek trademark infringement if the account holder uses it for unrelated purposes. “Using someone else’s trademark in a way that has nothing to do with the product or service for which the trademark was awarded does not violate Instagram’s trademark policy,” the policy said. “Instagram usernames are given on a first-come, first-served basis.
Of course, bills and handles change hands often anyway. Companies are known to use escrow services to negotiate account transfers, while others have used it to access accounts with desirable handrails.
But the practice is also according to Instagram’s terms of service. “You may not sell, license or purchase any invoice or information obtained from us or our services,” the terms of service state. This includes attempts to buy, sell or transfer any aspect of your account (including your username); seek, collect or use the credentials or badges of other users; or request or collect Instagram usernames, passwords or inappropriate access tokens. ”
This raises questions about whether Facebook has circumvented its own rules to gain access to the desired username, a type of action that other users are routinely banned from. Or whether the company has found another justification for taking over the account. An Instagram spokesman did not immediately respond to a request for comment.
For now, META the publisher says he is focused on the future. “Our brand is much more than a name. We represent a way of life, ”Geise wrote. “We say that we inspire and encourage a rare race of people who are brave enough to chase their dreams and never look back.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn a commission for partners.
Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.