After years of restricting viewing of its built-in apps, Apple with iOS 15 allows users to leave ratings and comments in the App Store on titles like Mail, Maps, Apple Music, and sad podcasts.
All of Apple’s apps available in the App Store, including those shipped pre-installed on the iPhone and iPad, now display ratings and reviews in iOS 15, marking a major change in the company’s attitude toward consumer feedback.
By activating the review, users can leave personal ratings of Apple’s software, services and utilities as well as any application on the Internet market. Apple Watch apps are also under review.
A relatively small number of users have so far assigned ratings to the company’s applications, with Apple Books, Apple TV, Calendar, Calculator, Compass, Files, Find My, Fitness, iHome, Tunes Store, Measure, Notes, Reminders, Shortcuts, Stock, Tips, Translate , Voice Notes and Watch Each with less than 100 ratings. Commonly used apps like Apple Maps, Mail, News, Podcasts, and Weather have a few more ratings.
Many apps are currently rated three to four stars, and apps that are consistently a source of errors and user experience issues, such as Podcasts and News, have been downgraded to two stars. No Apple app currently has one or five stars, although App Store Connect, Facetime, iTunes Remote, and TestFlight have average ratings above four stars.
Consumers were previously limited to evaluating Apple’s optional — and once-paid — software like the iWork package, and those apps display tens of thousands of responses. Acquired apps like TestFlight and Shazam also transmit reviews gained when they were independent titles.
For now, most of the feedback is on apps, but the new feature will no doubt welcome criticism that Apple puts as a corporation off topic.
It is unclear when the first app ratings were released, but 9to5Mac the change was reported on wednesday.
The move comes at a time when lawmakers and regulatory agencies are scrutinizing the business of Apple’s App Store. With careful scrutiny of third-party payment system requirements and restrictions on third-party app stores, critics have expressed concern about competition over Apple’s strategy to deliver hardware with pre-installed apps. Apple has allowed users to delete first-party apps for years, and iOS 14 includes options to change the default system browser, email apps, and search engines.
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