Research from SellCell shows that two months after launch, the iPhone 13 range did not depress as much as expected. Data from 45 retailers to buy shows that the iPhone 13 has retained its value better than any other iPhone in the first two months after launch.
SellCell’s research shows that iPhone 13 models depreciated by only 25.5 percent on average. For reference, the iPhone 11 range lost 44.6 percent of its value in the same time period after launch. Similarly, the iPhone 12 models also lost 41 percent of their retail value in the first two months of the market.
A month after launch, the value of the iPhone 13 fell 24.9 percent, and a month later it depreciated by 25.5 percent of its value. So, on average, iPhone 13 models depreciated by just 0.6 percent between the first and second month after launch. Interestingly, some iPhone 13 models regained their lost value after the initial crash when they were launched.
The 1TB iPhone 13 Pro Max variant regained 1.4 percent of its value, while the 512GB model regained 1.7 percent and the 128GB model regained 1.8 percent of its value. The iPhone 13 Pro progressed further, with its 128GB model returning two percent of its initial value, while the 256 GB model returned 4.6 percent of its initial sales value.
Of all the iPhone 13 variants, the iPhone 13 mini is the most depressed. Its 128GB model weakened by five percent, and the 256GB model fell 7.5 percent in retail price in the first two months after launch. However, the 512GB iPhone 13 mini recovered 4 percent of the sticker price at the same time.
SellCell notes that the iPhone has better retention of value than any other brand of smartphone for a period of 12 months. He believes that “this level of depreciation is unprecedented” and speculates that the iPhone 13 models could regain even more of their value by the end of this year because Apple is unlikely to meet strong demand soon.
The research firm attributes the stellar value of the iPhone 13 to its market shortage and “unprecedented demand”. The need was driven by the global health crisis and the accompanying shortage of chips that has hit almost every industry. In addition, the report says demand is unlikely to fluctuate as Apple reportedly cut iPhone production by 20 percent.
Ultimately, it is said that Apple will eventually recover and meet customer demands unless the component crisis continues in 2022 and 2023, which will have an equal impact on the depreciation of its products.
Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.