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Twitter launches new #ExtremeWeather mini-page to help maximize climate change messages


Looking to the post-pandemic future, the discussion on climate change is on the rise again, and the IPCC recently warned that the impact of climate change caused by humans is already irreversible, and that average temperatures will rise by more than 1.5 degrees over the next two decades. we are not working together to address this.

The extended effects of these changes will cause major disruptions – not quickly, you won’t suddenly dive into an ice age-like state, nor will you be immediately confronted with habitable heat, as some skeptics suggest. But climate change is happening, so as such it is important that we do everything we can to transfer the science behind climate change, and maximize cooperation among nations to address this change.

This is where Twitter searches with its new one #ExtremeWeather visualization project.

As he explained Twitter:

As extreme weather unfolds, people come to Twitter before, during and after these events to talk about what’s going on. In fact, in the sample of English-language tweets from 2013 to 2020, the mention of “climate change” increased by an average of 50% over the measured seven-year period. This conversation has proven powerful and influential, as environmental activists use Twitter to raise awareness about the climate crisis, organize their communities, and connect with others who passionately protect the planet. ”

Entering this use case, Twitter is new Mini-page “Exploring #ExtremeWeather” provides a range of climate case studies and insights into data, based on tweet trends,

The mini-site includes a series of interactive visualizations, created in partnership by Brandwatch, NTT Data and Sprout Social, as well as reviews that allow visitors to explore trends in discussions about key events, including fires in Australia, floods in Jakarta and Texas freeze. .

Twitter Texas Freeze Data

As you can see in this example, the visualizations look at how the broader conversation has evolved on Twitter, along with specific elements of interest and discussion, which could both provide more context in growing trends but also offer more scientific background on climate change impacts.

These #ExtremeWeather visualizations illustrate how climate change transcends all boundaries and highlights the importance of global collective action. We believe the community of developers can play a key role in shaping the way we prepare for and respond to these #ExtremeWeather events using our API in innovative ways, such as creating tools and dashboards to help people understand what’s going on. ”

In addition to the general review, Twitter also included a specific insight into the tweet for each trend, identifying key notes that sparked increased discussion around each event.

Twitter climate change research

What’s interesting if you also consider that Twitter has been identified as a key platform for deniers and climate change activists, who seek to take advantage of those same moments to move history in another direction, and have specifically identified bots as weapons of choice.

For example, after a fire in Australia, researchers at the University of Queensland identified networks of Twitter robots that used coordinated tweets to mitigate the impact of climate change in the crisis, and instead reinforced alternative but unfounded explanations regarding arson and control restrictions. burns imposed by the government.

In 2019, Wired reported that bot profiles still dominate political news, and bots contribute up to 60% of tweet activity around some events. And while Twitter is working harder to detect and remove robots and address their impact in that regard, it’s worth noting this additional element in Twitter’s broader effort to show how its platform helps connect people around crisis events.

Nevertheless, this is an important initiative – and while it will not become mainstream, a broad messaging tool highlighting the impacts of climate change will help researchers develop a better understanding of how to use tweets to explore key elements, especially in relation to climate maximization. messages and encouraging action.

You can check out the Twitter website #ExtremeWeather mini here.





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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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