MARKETING

Twitter launches Live Test new options to remove certain followers


As part of a broader focus on providing more control options to users, Twitter today has launched the first live test your new process of removing certain followers from your audience, eliminating the need to block / unblock them.

As you can see in this image, those in the new test will now be able to select “Remove this follower” directly from the list of options of each specific user in their “Followers” view. The user will not be notified that he has been removed and will be able to follow you again if he so chooses. But it does provide a less intrusive way to remove someone you may no longer want to deal with your tweets.

Example of removing followers on Twitter

Twitter has been testing this option in the last few weeks, and an app researcher has spotted the removal process Alessandro Paluzzi last month.

Twitter removed followers on testing

Twitter has also pointed to an option in its recent review of upcoming control tools, which will also likely include options for archiving your old tweets, removing them from the tweet discussion, and hiding your likes.

The broader focus is on providing more ways for users to manage their interactions within the app and avoid unwanted engagement, and Twitter last week added a new “Safe Mode” option that allows users to automatically block mass mention of their account, providing a way to avoid tweeting and the impact of ‘Cancel Culture’.

The ability to quickly and easily remove followers could help reduce conflict, and will avoid future problems. Until the user notices, of course, which could have its own complications – but again, you’ll still be able to completely block people if they move on to the next stage.

The ability to remove followers could also be beneficial for brands, as companies can now more easily conduct follower audits, which could help them improve audience analytics and maximize performance.

Your tweet analytics are only relevant if your audience is made up of real, potential customers, people who might be buying from your brand as a result of your messages. It makes no sense to know, for example, that your best time to tweet is Tuesday at 10 a.m. if half of your followers have never listened to you anyway, while understanding that more people are dealing with videos on your tweets would be more useful to have a clearer understanding of who they really are. those people who watch.

At the same time, your reach on tweet is at least partially defined by tweeting engagement – so removing followers who may be bots, inactive, and / or eventually never engaged could help improve your data and subsequent in-app performance.

The same goes for a similar audience for targeting ads, with the ability to remove inactive ones by improving the input for those in your campaigns.

Again, you can now block / unblock to do this, so functionally, it doesn’t add a bunch, it’s not a “game change” in that regard. But with a less intrusive, less confrontational way of viewing your audience, this could be beneficial through a simplified process.

Twitter’s new “Remove Follower” option is now being tested in the web version of the app.





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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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