Twitter is testing another way to improve in-app tweet detection, with a new topic bar test above the tweet’s main timeline, providing a quick link to in-app real-time discussions.
As you can see in this example, posted by the user Chloe Korzh (and shares them Matt Navarra), new lists of topics appear in the balloons above your main content summary, providing an easy way to tap and immediately connect with the latest discussions on a given topic.
These topics would probably be related to your tweet activities, which could, ideally, involve more people in an expanded discussion in the app and help Twitter increase engagement.
What has been a key focus for the app over the past few years, with Twitter also adding topics you can follow, in addition to individual users, inserting selected, current tweets into your main feed, along with Communities to facilitate more specific, topic-focused discussion.
Discovering content has long been a challenge for Twitter and is one of the most frequently cited reasons why new users don’t stay. Twitter’s algorithmic timeline has helped improve user engagement by highlighting the most interesting, most interesting tweets in the feed, with topics that logically extend this, providing more tweets about your key areas of interest to explore and engage more often, maximizing usage.
Although the results, in that sense, differ. Personally, I do not think that the recommendations for Twitter topics are even close to my real interests, while in Twitter Spaces, its audio social platform, Spaces chats highlighted on a special card are always very diverse and never aligned with what I want to turn on.
It seems that Twitter still has ways to determine what each user might be most interested in, and if it can’t fix that element, adding theme cards above the main feed is unlikely to have a significant impact.
But if it can rightly highlight key topics of value to each user, it could be a great way to engage people in current discussions of interest.
That’s a big ‘if’, but it’s possible that this could be a good way to increase overall engagement on tweet.
We asked Twitter for more information about the test and we will update this post if / when we receive an answer.
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