Twitter has posted a new one Planning Guide 2022 to help you with your tweet strategy, which includes a series of templates, tips and tricks that will get you thinking about how to maximize your tweet approach over the next year.
The entire guide has 69 pages, but most of it is taken up by monthly calendar lists that you can fill out. Here’s a look at some of the key highlights from Twitter’s handy guide to the new strategy, which is definitely worth a look for those looking to make Twitter more focused or improve their results from the platform.
First, Twitter encourages marketers to plan ahead, with templates to help them chart their tweet strategy month after month.
The guide then seeks to help marketers develop guiding principles for their tweet strategy, citing keywords, visual approaches, emojis, etc., that they can use as a basis for their brand guidelines.
This is a valuable and often overlooked element, and encouraging marketers to consider these elements, which could provide a more uniform, strategic approach as a whole, maximizing compliance with your tweets.
Twitter also includes a number of such queries, which can help establish your practical approach.
The main part of the new guide, however, is dedicated to month-to-month listings, where Twitter left room for marketers to enter daily details about key goals, events and advertising campaigns to help track performance.
The final element of the guide is a list of tweet tips and notes, which will give you one last boost in maximizing your tweets.
It’s a handy overview, and even if you’re sure you know Twitter pretty well, taking the time to outline and document your strategic approach could reveal new elements and opportunities you haven’t considered before.
At the very least, it might be worth looking at and considering the various queries regarding your tweet marketing strategy and considering whether there is something you could add to your planning.
There is a lot to take, it is free and great for your planning.
You can download Twitter’s strategic guide for 2022 here.
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