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Twitter is launching live topic testing in space to improve the discovery


After reviewing the development option last month, Twitter has now launched test tag live topics in Spaces, which will better allow the platform to highlight relevant Spaces conversations to interested users as they happen, potentially expanding the reach of your audio shows.

As you can see here, new Spaces theme tags can be added in the setup process, with space creators being able to add up to three theme tags to each session.

As he explained Twitter:

When creating or scheduling a space, some of you on Android can choose up to 3 themes to mark it from our list of our top 10 themes. But that’s just 10 topics for now and we’ll expand on them together. ”

So, your options are pretty limited at the moment, with only 10 tags, in total, available and only on Android. Still, the idea is that it will provide Twitter with another way to increase the reach of Spaces, by showing live streaming to people based on the topics they deal with in the app.

The question is where Twitter could look at those spaces and how it will define reach.

Currently, Twitter will show you ongoing spaces from the people you follow at the top of the app, where fleets used to be, and maybe with this add-on, Twitter could try to extend that to the Spaces on Topics you also follow, to keep people up to date with relevant content.

Twitter could also highlight relevant placements in progress on its dedicated Spaces tab, which may reach all users in some future.

Spaces tab on Twitter

Either way, it’s an important element – because while Spaces can be an interesting and interesting option, right now for most Spaces broadcasts you have no way of knowing when this is happening unless you follow everything properly people in the app.

Honestly, tuning into Spaces by the people you follow is probably the biggest case of using this option. But if Twitter wants to maximize social audio usage and boost engagement by broadcasting Spaces, it must also showcase each space to the largest potential audience – and as such, matching key interests is a key step to help increase listenership and subscription, based on Spaces content. -a.

And indeed, if Twitter can’t find out correctly, people will pretty quickly lose interest in Spaces. Clubhouse users are already complaining about the growing range of rooms in the app, which has resulted in opening to all users, making it difficult to find relevant, interesting discussions at any given time.

If people can’t find things to tweak, without significant effort, they will stop trying — and even if topic-based sorting is added, there will still be a level of sorting through the weeds to get real, quality shows and broadcasters on each topic. .

Ideally, Twitter could rely on its sorting algorithms to highlight relevant spaces in each user’s content summary, even without the need for topic tags, as it could identify likely topics based on each broadcaster’s profile. But based on the theme recommendations I see on Twitter, I don’t have much faith in that – which again puts more emphasis on manually entered topic tags as a way to increase listening.

This is an important element, and although it is currently only in limited form, you can expect Twitter to evolve as quickly as it looks like it will increase Spaces in the coming months.





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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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