Twitter wants to increase the use of the app to connect healthcare professionals with relevant insights into the industry through a new partnership with Publicis Health Media (PHM) , integrating Twitter into key health conferences throughout the year, ensuring more people can keep in touch with relevant posts, even if they can’t physically attend.
As he explains Twitter:
“As conferences continue to use digital platforms to virtually gather participants, Publicis Health Media (PHM) and Twitter saw an opportunity to bring contextually relevant video content from health conferences to the Twitter feed and offer a new way for health advertisers to align with this content. . To bring this to life, Twitter, PHM and Medscape are introducing “Conference Conversations,” the #OnlyOnTwitter offer that is now available exclusively to PHM’s client list. “
The partnership will announce various major health conferences in the United States pre-conference insights, daily and post-event updates, and real-time event content via tweets, providing healthcare professionals with another way to keep up to date with the latest news and offers.
And with the Omicron variant now threatening to cause significant disruption again, partnerships like this provide a critical link for many, ensuring optimal coverage and reach for providers and professionals.
In addition, PHM clients will be able to run video commercials against the Conference Conversations series, helping businesses reach an audience of healthcare providers who are actively involved in in-app healthcare conversations.
Which is significant. Twitter says that in 2021, over 155 million tweets about health professionals were shared in the app. This presents opportunities not only for PHM clients, but also for any business that wants to reach this audience and decision makers. By engaging in surrounding conversations, brands looking to connect with healthcare professionals could reap significant benefits, and this new partnership will bring even more engagement around healthcare in the app.
It might be worth considering in your process or at least follow the related chat to gain a better insight into what healthcare professionals are thinking about and how they are looking at the latest updates.
You can read more about Twitter’s new partnership with PHM here.
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