Twitter is taking the next steps with a full – screen video response option, with running a live test on iOS which will allow users to select ‘Quote Reaction Tweet’ to create and customize a unique tweet.
As you can see in this flow example, with the new option, users will be able to add a video or full-screen image to respond to a tweet, with the original tweet then embedded in the visual.
The option, which was originally spotted in testing last month, essentially takes key elements from Fleets, its failed clone of Stories, and reassigns them as part of a regular tweet experience.
In a similar way, Twitter is also testing updated text editing option for tweets, which would allow you to add more color and presence to your comments.
This puts more focus on visual, engaging responses, which better align with evolving user behavior, with TikTok now popularizing full-screen visual feed access that all platforms want to tailor to their needs. And with Twitter now displaying full size images in feeds, these new additions could be a great way to increase engagement and interaction, and shift tweeters’ behavior toward more creative, colorful sharing processes.
The larger visual format is also compatible with Twitter updated layout for Explore, also currently in testing, allowing users to vertically scroll through tweets across the screen to keep up with the latest updates.
Again, the impact of TikTok is clear, and with this app now on track to reach 1.5 billion users in 2022 – more than 7 times the current Twitter audience – that approach makes some sense.
Of course, it might seem a little out of place, and Twitter users didn’t care about Fleets, so why would they care about this? Reservations around the test are valid, but it could also be a good way to encourage new forms of tweet interaction and maintain greater engagement on Twitter itself, as opposed to users who re-share tweets on other platforms and respond to them there. instead of that.
And indeed, Twitter needs to try new things. The platform is working to add 50% more users over the next two years, while the new CEO Parag Agrawal will have his own ideas on stimulating growth and bringing in more customers, he said he is committed to achieving the aforementioned company goals under Jack Dorsey, which also includes a significant increase in revenue over the same period.
That will be a big question, especially considering that Twitter has added only 12 million users over the last year. It will have to more than triple that growth rate to achieve its goals, which is likely to lead to more new experiments like this to see what, if anything, remains.
And this one makes more sense than, say, Fleets, which was in addition to the traditional tweeting experience. The problem with Fleets was that it got people out of the main source in real time, and maybe, by including the same functionality in the regular process, it will make it more attractive.
Maybe. Time will tell, but you can expect to see these new, tweet full-screen tweets soon that will infiltrate your timeline.
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