MARKETING

Twitter buys a Threader app that composes tweets into readable text


This is interesting – there is Twitter today announced that it purchased Threader, an app that allows users to compile and share tweets in a more readable format, by simply tweeting ‘@threader_app compile’ within the thread response chain.

As you can see in this example, when you tweet in the Threader app, it returns a compiled text thread string, which you can then read and share with others yourself, providing more usefulness for longer tweeted messages.

There are various tools like this, and Thread Reader is another one – but Twitter also recently added the same functionality to its paid subscription offer on Twitter Blue, in which the Threader team actually helped with the development.

Given this, it makes sense for Twitter to solidify the partnership, although it will be interesting to see if Twitter shuts down other thread and bot compilation options as a means to encourage people to pay for Twitter Blue instead, to access the same functionality.

That’s probably not likely – just today, Twitter announced launching his v2 API, which is designed to provide a more open platform for developers, and removes many of the limitations previously set by Twitter that hindered it.

Which would suggest that Twitter won’t stand in the way of such usage and features – but it’s an interesting acquisition in that regard that could point to further development of thread reading integration and management.

Which is, indeed, the best way for Twitter to manage such, simple creation of the best, original versions of these third-party applications and tools.

Where Twitter could still win on this front is in analytics – while Twitter Blue’s updated offering includes a range of more practical, valuable features, it could round them off even more by adding improved analytics tools and options, which could make it an even more important investment for marketing experts and social media analysts.

If Twitter added, say, the capacity to compare accounts, to gain insight into the location of followers, to research competitors, etc., it could make Twitter Blue, or some other version of it (‘Twitter Red’?) Even more valuable. , which could be another way forward for Twitter’s paid offers.

It hasn’t gone that far yet, but the Twitter Blue expansion is getting a positive response, and it could open up new avenues for program expansion in the future.

As for Threader, the app will be shut down on December 15th – so if you want to download any of your old themes, you’d better scroll down now.





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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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