MARKETING

Twitter appoints an ‘Internal Data Management Committee’ to oversee the use of user data


Twitter is taking steps to add more safeguards to its processes that use user data, with the appointment of a new one Government Internal Information Committee (DGC) which will analyze and decide on any systematic changes related to the use of user information and insights.

As he explains Twitter:

“[The DGC] will ensure that we make consistent and balanced decisions about how we use and protect your information. The Committee will oversee all decisions on the collection, maintenance, use, disclosure or provision of internal access to customer data. They will also review and approve our updates Privacy policy, ensure that teams adhere to these rules and make decisions about what is acceptable and what is not acceptable to use your data. ”

Data use and misuse have become a major focus in recent years, following the Cambridge Analytica saga on Facebook. In that case, the private company obtained part of the users’ personal data from their Facebook profiles and usage habits on the platform, initially under the guise of academic research.

Using this, the Cambridge Analytica team claims to have created intricate psychographic personas for a wide range of Facebook users, which it then applied, in a variety of ways, through Facebook ads and posts, to influence the outcome of elections around the world.

No one knows for sure what the real impact of CA programs has been (Facebook says not much), but the concept that your personal information, which can be very indicative of your psychological preferences and traits, can be used to manipulate you, by perfecting key pain points and concerns, emphasizes the extent to which so much personal data online can mean for political campaigns, as well as advertising, population profiling, and so on.

TikTok was under significant control around the same time, due to its ties to the Chinese government, while the introduction of the GDPR in Europe also raised the expectations limit for digital providers. Each of these cases further highlights broader concerns about data misuse, which, in turn, has encouraged each platform to implement better systems to protect users from attack and misuse through their tools.

Twitter itself suffered a major privacy violation last year, when several prominent Twitter accounts were hacked and tweets began to tweet about cryptocurrency fraud.

It wasn’t data hacking, as such, but it is another element of concern on this front, with the new Twitter DGC making decisions on the key steps that apply to each.

Externally, the announcement obviously doesn’t change anything much, but it should provide more reassurance that Twitter is taking additional steps to improve its security measures, on all fronts, and protect user data as a whole.

Twitter will soon appoint initial members of its Government Internal Information Committee.





Source link

Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button