MAC

Top 5 Landing Page Apps in 2022


Everyone needs a place on the web. Sure, you’re probably already using social media, but when it comes to controlling your presentation and form, social media doesn’t give you nearly as many agencies as your own website.

If you are doing something creative (e.g. a photo, podcast, newsletter) or selling a product or service, a website can be a central place to explain your ideas and convert customers. And, unlike in 1999, websites don’t have to be massive and unnecessarily complicated – one page could be quite good.

In fact, the growing trend these days is to create multiple websites with one page, each with its own conversion goal in mind, but all hosted under the same domain name. In marketing terms, such pages created specifically for conversion are called landing pages.

Let’s explore what a good landing page website is and how to create landing pages without worries with the help of several outstanding third-party landing page creators.

What is a landing page?

There are millions of websites online today, and most of them are so different from each other that even the idea of ​​what a website has become difficult to define. There are small websites on one page and online portals with thousands of pages; there are web 2.0 websites with user content; there are all kinds of web applications; and so on.

We could even say that it is easier to define a web page when it is stacked next to the landing page, and vice versa. In such a comparison, we would see that websites are, as a rule, more informative and descriptive, giving us ideas about what a product, service or company is about. In contrast, landing pages are always created with a specific conversion goal. They are guided by the CTA (call to action), which can refer to newsletter registration, course registration, product purchase, etc.

Websites and landing pages are not even opposite to each other – they can be quite complementary. A website can use landing pages as multiple entry points, directing traffic flows from a variety of marketing activities, such as digital advertising campaigns, newsletter explosions, conference gifts, holiday promotions, and more. If retailers can optimize for brand awareness with websites, conversions are the right metric for landing pages.

All of this may sound great, but how do you actually make a website for a landing page?

How to create a landing page

Designing a website used to be a much more difficult and manual process than it is today. You had to know HTML, CSS and JavaScript to run the frontend of a website, often in addition to PHP or some other language that can communicate with the web server. Even after all that, multi-browser support was very poor, and slow internet connections made media-rich websites impossible.

You can now use fairly automated landing page tools that come with built-in interactions, require little or no coding, and work on any screen and device right out of the box.

When you’re ready to create landing pages:

  1. Define what you need a landing page for, how it relates to any marketing campaign you are planning, and what would make it a success
  2. Consider visual design and user interactions. Even better, sketch your design in any graphics editor (e.g. Figma or Sketch).
  3. Choose the best landing page creation tool (discussed below) for your goal and start making your ideas a reality

If you really know how to code and want to have complete control over every aspect of your landing page, you may not need a landing page creator to get started, just a great text (or code) editor like Espresso.

Espresso is one of Mac’s top-rated editors, featuring award-winning CSSEdit tools. Not only do you code in any language you like (from CoffeeScript to Python), you immediately see the results of your changes in live preview, and you can detect errors and mistakes faster than other text editors. What’s more, you can connect your actual server via FTP to Espresso and use it to publish your projects on the web in seconds.

Another great app to look out for when you want to add animated content to your website is Hype.

Hype is a simple HTML5 animation application for Mac that allows you to tell any story exactly the way you want. Now creating animations from scratch for your website can be an intuitive and repeatable process. Even just a little custom animation can make your website stand out. Animations created using Hype do not require coding skills and will work on the desktop as well as on mobile devices from the very beginning.

hype interactive editor mac

Even if you are an expert in Espresso and Hype, knowing how to make a landing page using an automated builder is a valuable skill. You can’t always invest the time to manually create a website. Most often, companies choose to manually create all the major parts of their websites, but use landing page tools to create separate landing pages related to specific marketing campaigns. Less time to code, more time to make money.

Top 5 Landing Page Apps

Since landing page builders have become so popular with retailers around the world, the number of options available in the market has grown dramatically. How to navigate and choose from dozens or even hundreds of offers? Fortunately, we’ve put together a shortlist of the best landing page creators, each with their own uniqueness, so you can always choose the right tool for the job.

1. RapidWeaver: The best landing page creator overall

When you think about everything you need to design and create beautiful landing pages in record time, it can be found in RapidWeaver.

RapidWeaver is a creator of a code-free landing page without limiting your creativity. The application is ready for mobile devices, compatible with all modern browsers, and even works offline. As for your designs, they come optimized for SEO, and you don’t even have to start from scratch – a large selection of themes and pre-made sites is already available.

rapidweaver landing page builder mac

Pros:

  • Easy to use
  • Pre-made themes
  • Works offline

Against:

  • Poor integration of the marketing campaign

2. Unbounce: a simple tool for small businesses

Some business owners don’t want to have too much creative control – they just want a solution that works and doesn’t require dozens of tutorials to understand.

Unbounce is right in this landing page software camp. This online builder has a completely drag-and-drop interface, which should be available to virtually every computer user. You can create unlimited landing pages on your domain, and even set up A / B tests to discover the ideas that convert the most.

unbounce langing page builder mac

Pros:

  • Drag-and-drop editor
  • Tight integration with third-party marketing tools

Against:

  • Monthly conversion price

3. Carrd: Beautiful websites on one page

When you plan to design multiple websites on one page with Carrd, timely results are essential. Projects have a click-based user interface and are automatically saved so you never lose valuable data. In addition, you can design three free websites to really test your ideas.

card builder landing page mac

Pros:

  • Generous free level
  • Beautiful UI

Against:

4. ConvertKit: Fully integrated email campaigns

One of the most popular uses of separate landing pages is to encourage subscriptions to newsletters and general marketing activities.

CovertKit has everything you need to run top-level marketing campaigns, including integrating your email service and a customizable landing page creator with over 50 basic templates. You can easily add more elements to your landing page at any time, and even publish your page completely free.

convertkit landing page email mac

Pros:

  • Free under 1000 contacts
  • Automatic email sequences

Against:

5. Buffer: landing pages for the social age

Who said landing pages have to be too complex to be effective? In fact, most of the time it’s the opposite.

Buffer is a much-loved social media schedule manager who recently launched a dedicated tool for making very simple landing pages, with dedicated blocks for telling your story, selling your products, showing your social media channels, booking appointments and more.

You can customize the look of your Buffer landing page to meet your brand requirements, use your own domain name, and most importantly integrate directly with all the social media tools you need to run your business.

Pros:

  • Minutes to start
  • Powered with social

Against:

  • Speed ​​through attention to detail

As you can see, there are many landing page tools that are easy to use to establish a significant online presence at all times. For us, RapidWeaver is a flexible, simple recommendation. Also, if you want to create a website yourself, it’s hard to find a better coding environment than Espresso, and if you need to add animation, try creating it using Hype.

Best of all, Espresso, Hype and RapidWeaver are available to you absolutely free for seven days through a trial version of Setapp, a platform with more than 230 high-end Mac and iOS apps to speed up your workflow and make your team more productive. Try every Setapp app today at no cost and see what this loaded toolkit can do for you.



Source link

Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button