Today in Apple history: Toy Story 2 arrives in theaters

November 24, 1999 Steve Jobs gets another feather in his hat Toy Story 2, the sequel to the 1995 Pixar hit, debuted in theaters. It becomes the first animated sequel in history to earn more than the original.

Although more part of the history of Steve Jobs than the history of Apple, the release Toy Story 2 closes a spectacular year for Apple’s CEO.

The toys are back in town

Originally planned as a film directly into a video, Toy Story 2 it turned out to be a big hit for Pixar – and, below, for Jobs. The co-founder of Apple was as engaged at this stage as he would ever be with an animation studio.

With the first Toy Story, Jobs’ main contribution was negotiating a distribution agreement with Disney. (He also played as a cheerleader / focus group with one man as the film came together.) To continue, he probably played an even bigger role in shaping the film.

In early 1997, it wasn’t even whether Pixar would make the film itself or hand it over to a third party that could produce a scaled-down version to satisfy a domestic audience made up mostly of children.

Toy Story 2: A big hit for Pixar

Jobs, however, eventually called for it to become a Pixar film. He formed the film’s main production team by shutting down Pixar’s video game operations. He put on a game team, which produced hit CD-ROMs An animated book of toy stories i Toy Story Activity Center, work on a sequel to the film.

Toy Story 2 he also confirmed to Jobs that Pixar’s early successes were no coincidence – and that the study needed a larger home. With Pixar honch Ed Catmull, Jobs began looking for a new seat soon after the sequel hit theaters. They eventually found what they were looking for in an abandoned Del Monte fruit canning facility in Emeryville, California.

Given that Jobs passed away before Apple Park began properly, the development of the Pixar HQ was one of the most practical construction projects he has ever been involved in. This was against the idea of ​​a traditional film studio with several separate buildings. Instead, Pixar built one large building with a seat around the central atrium.

Anyone who wants to know where the philosophy behind the Apple Park spaceship campus (along with a focus on chance encounters) comes from, look no further!

Something more about that Toy Story 2

Toy Story 2 it seems like a relatively small footnote in the Pixar pantheon and the life of Steve Jobs in general. However, it is interesting for another reason. Just four years away from the debut of the original film, it’s fascinating to look back and see how much has changed for Jobs during that time.

In 1995, he was still outside of Apple, with two businesses that certainly didn’t look like big successes. Both NeXT and Pixar seemed to be pits of money.

By 1999, Jobs was back at Apple. He became a billionaire largely thanks to success Toy Story and Pixar’s subsequent IPO. And he was the famous brain behind hit products like the iMac G3 and iBook.

That is appropriate Toy Story 2 became a sequel that surpassed the original. This phase of Jobs’ life began his second act. It turned out to be much bigger and better than anything he had achieved so far.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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