APPLE STOCK

Tim Cook email to employees about Ukraine; tripling donations


A Tim Cook email to employees about the Ukraine crisis outlines the steps Apple has taken so far, and assures them that further action will follow.

Additionally, when employees make donations to humanitarian aid organizations working in the region, Apple will match those donations on a two-for-one basis, tripling the original donation…

For example, if an employee donates $ 100, Apple will donate $ 200 for a total of $ 300.

The Verge obtained a copy of the email to all employees from Apple’s CEO.

I wanted to take a moment to address the ongoing crisis in Ukraine.

I know I speak for everyone at Apple in expressing our concern for all of those affected by the violence. With each new image of families fleeing their homes and brave citizens fighting for their lives, we see how important it is for people around the world to come together to advance the cause of peace.

Apple is donating to humanitarian relief efforts and providing aid for the unfolding refugee crisis. We are also working with partners to assess what more we can do. I know that many of you are eager to find ways to support as well, and we want to help amplify the impact of your donations. Starting today, Apple will match your donations at a rate of 2: 1 for eligible organizations, and we will make this retroactive for donations to those organizations since February 25. Please visit the Employee Giving Portal to learn more.

We are working to support our teams in Ukraine and across the region. In Ukraine, we have been in contact with every employee, assisting them and their families in any way we can. For our Ukrainian team members located outside the country that may need support, please contact [email redacted]. And for any employee who needs any support, please visit the People site for available resources.

As a company, we are taking additional actions as well. We have paused all product sales in Russia. Last week, we stopped all exports into our sales channel in the country. Apple Pay and other services have been limited. RT News and Sputnik News are no longer available for download from the App Store outside Russia. And we have disabled both traffic and live incidents in Apple Maps in Ukraine as a safety and precautionary measure for Ukrainian citizens.

We will continue to evaluate the situation and are in communication with relevant governments on the actions we are taking.

This moment calls for unity, it calls for courage, and it reminds us that we must never lose sight of the humanity we all share. In these difficult times, I take comfort in knowing that we are united in our commitment to each other, to our users, and to being a force for good in the world.

The email notes the actions of the company revealed yesterday: pausing all product sales in the country, and removing access to Russia Today and Sputnik. The latter followed the example set by other tech giants.

Photo: Ehimetalor Akhere Unuabona / Unsplash

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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