MARKETING

TikTok shares an insight into some of the best partnerships for brand / creators on the platform in 2021.


Picture of Carlos “Kaito” Araujo

Let the famous faces inside, no doubt.

As TikTok explains:

“No platform has influenced culture more than TikTok 2021, whose hyper-conscious and engaged community has risen sharply to more than 1 billion users globally, giving brands an unrivaled opportunity. From Clinique’s #zithappens campaign (9.6B views) with creator Jasmine Sullivan to the #JifRapChallenge (6.9B views) with creator Chakira Clark, the list proves that with the right creative spark and collaboration, any brand – regardless of industry – can create a cultural phenomenon on TikTok. “

The Culture Driver mini-page includes an overview of prominent creators and their marketing partners, as well as ‘A to Z’ TikTok trends.

Each letter of the alphabet has its own 10-second clip, which aims to highlight a specific element that triggers engagement in the application. Which in themselves aren’t overly insightful, but the overall list provides some good guidance on how you can align your content strategy and formulate a more effective TikTok marketing approach.

The mini-page also includes a list of top creators in a number of easily assigned categories:

List of TikTok Culture drivers

Touching any of these will display the profile of each creator / brand partnership, along with a link to relevant clips, providing a better insight into the specifics of each promotion and how the creators approached it – which could further inform their own approach.

Here are some interesting insights, and if you want to leverage TikTok for your marketing efforts, it’s worth taking a look and see how other companies have been successful with their TikTok connectivity campaigns.

Here you can see the new TikTok list ‘Culture Driver’ mini-site.



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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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