TikTok wants to encourage more small businesses to leverage its platform in their marketing efforts through a new initiative called ‘Small Wins’, which will showcase the different ways SMEs use TikTok clips to connect with a wider audience.
As TikTok explains:
“Through a series of videos showing small businesses from around the world, Small Wins aims to highlight the value of TikTok for small businesses, educate them on how to use TikTok for growth and show how small businesses turn“ small wins ”into great success on the platform. From a bakery owner who turned 3,000 followers into two million, to a candle maker who went viral without even trying, small businesses of all kinds show that on TikTok the small one wins.”
The video series will feature a number of SMEs and highlight how they use TikTok in their marketing, while also sharing creative tips and tricks.
So far, there are 21 videos in the series, each of which aims to direct viewers towards building their own TickTok campaigns and to sign up for additional business functions.
The broader focus is on having more advertisers spend more money on TikTok, as it seeks to maximize its business potential, in line with its meteoric growth. The platform now has up to a billion active users and has quickly become a key driver of trends and memes that can spur consumer action.
Which is why many are now wondering how they can build their own presence in TikTok, and how the regions continue to reopen after the pandemic, this new stimulus will have increased appeal and response, and will help more SMEs become TikTok creators.
There are some interesting insights and perspectives, and if you’re looking for a path to the app, it could give you the spark you need to get started.
You can find out more about TikTok’s Small Wins program here.
Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.