TikTok has launched a new advertising for marketing spending promoting what is called ‘CommunityToks’, which aims to highlight the platform’s capacity to facilitate and promote community engagement around specific topics and niches.
As highlighted in the video, ‘CommunityToks’ focuses on how TikTok helps foster engagement within niches, and how businesses can use the same process to maximize their promotional and branded efforts.
And as TikTok becomes an increasing part of popular culture, these efforts can play a big role in better aligning your brand with the latest changes.
In essence, TikTok wants to expand its appeal to advertisers by highlighting these subnets within the app, which could better align with specific products and services. It also works to showcase the possibilities, and perhaps to reduce the wider intimidation factor surrounding the creation of TikTok content. You may not have a good idea for a smart TikTok clip, but if your brand aligns with these subgroups, you may start to look at things from a different perspective, less about the content itself and more about connectivity, and learn more about how these users want to get involved in each subject.
But the general content tips remain the same – if you want to connect with the TikTok community, you need to speak their language and create clips that are in line with trends and user engagement.
“Respect and respect the ways CommunityTok identifies the one that might best suit your brand. Watch and observe what each individual CommunityTok cares about and immerse yourself in the content to understand how they can uniquely express themselves.”
TikTok also advises that brands should listen and actively engage in focus trends for each community, which includes popular sounds and effects, while they should also look to collaborate with established creators in these segments to maximize their reach and resonance within each.
And when done right, the payout can be significant:
TikTok now has up to a billion users, on par with Instagram, and given studies that also show it’s a network of choices for younger audiences, it might be worth getting involved with these CommunityToks and gaining a better insight into the latest trends. .
You may need to do a few hashtag searches in the app to see what you found. TikTok’s growth is projected to continue in 2022, and as its e-commerce tools evolve as well, the opportunities in the app are increasing.
For those who can understand it well. Which takes time, investing in learning the platform and adapting to relevant communities.
And maybe, through CommunityTok, you can find a path to a platform you haven’t considered before.
Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.