MARKETING

TikTok is testing a new ‘Tips’ option for selected creators


TikTok is trying out another new creator monetization option, and some users are seeing a new one Tips tab in their TickTok settings.

As you can see in this example, published by Jera Bean (and pointed out Matt Navarra), some creators now have a Tips section in their account options, through which they can sign up to receive tips from their audience.

According to TikTok’s description, in order to qualify for Tips, users must have at least 100,000 followers and their account must be in good condition, in accordance with the rules and regulations of the TikTok platform.

TikTok won’t take any cuts from the creator’s tips, at least initially, with approved users, and will then get this new Tips button on their profile page (via Loochy TV)

TikTok tip

What could be a convenient way to generate direct income from your biggest fans – we asked TikTok about the new option and he made this statement:

“We’re always thinking of new ways to bring value to our community and enrich the TikTok experience.”

TikTok is working to add more monetization options to encourage users to continue posting and stay competitive with YouTube and Instagram, which offer far more lucrative revenue sharing programs.

But these options are, of course, more aligned with long-format video, where they can insert ads in the middle and before playback, which can then be directly attributed to video views. The short video does not provide the same potential in this regard, which means that TikTok should consider additional ways to monetize, such as tips, direct financing, virtual gifts and e-commerce integration.

TikTok also wants to help facilitate partnerships with the brand as another source of revenue for creators, but it seems that the integration of e-commerce will be a key focus, which is a significant success in the Chinese version of TikTok Douyin.

Douyin

The tip is another part of a larger monetization framework, with users being able to purchase coins in the app that they can then assign to either tips, virtual gifts, or even exclamation points, which was also added earlier this year.

Given the breadth of options available, it’s a bit of a surprise to see that TikTok is also testing the direct tip as a second option, although it is quite limited at the moment, and TikTok has yet to give any details about the actual introduction and availability.

But you may notice this in testing, as TikTok is also working on embedding more spending options within the app, such as virtual gifts and rewards, to establish new common behaviors and help guide the next phase for the app.





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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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