If you want to maximize your approach to TikTok marketing, this might be worth a look.
Today, TikTok launched a new series of content called ‘The Roundup’, which aims to showcase some of the most interesting and successful brand campaigns in the app.
According to TikTok:
“Each edition of The Roundup will cover a new topic because we show you exactly how brands use TikTok to achieve real business results.”
The first 8-page edition deals with campaigns run by creators, and includes a number of interesting insights and notes on some of the more successful examples of brand / creator partnerships.
There are case studies of recent campaign successes:
As well as the profiles of the involved creators:
Although TikTok has also included some general statistics and insights to help guide your approach.
As TikTok explains:
“Brands that partner with creators are currently building credibility in our community, allowing them to emerge in new ways that look completely fun, natural and real. The result is not only a powerful performance, but also the newly gained trust and affinity of our passionate community that wants to actively raise brands at the forefront of culture. ”
The main incentive here is to direct potential advertisers towards its Creator Marketplace, where they can search for and select potential creators to partner in campaigns.
Given the platform’s creative focus and the need to align with these trends to maximize campaign reach, this is a good approach, and a new review could help you think about how you can collaborate with relevant creators to improve your marketing. efforts.
And since TikTok is a place for younger audiences, many brands now want to do just that.
Anyway, it’s worth a look – you can download the first edition of ‘The Roundup’ here.
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