TikTok joins an old billion-user club, with a video platform owned by ByteDance reporting on Monday that there are now officially so many active monthly users.
Honestly, that number is staggering, especially considering the fact that TikTok has only been present for the last three years. Instagramfor comparison, launched in 2010 and it is also reported to have about a billion active monthly users, while Facebook, which was launched in 2004, has about 2.89 billion. TikTok, meanwhile, launched in 2018 as a reincarnation of Musical.ly, a different short-form, music-focused video app, bought by Chinese multinational company ByteDance in 2017. Although it has ever garnered only 40 million active monthly users, Musical .ly is has made a critical impact on both the live video broadcasting ecosystem and the cultural stage, changing the way teenagers communicate with each other and giving an undeniable impact on music memorization.
After ByteDance turned Musical.ly’s user base into TikTok, that popularity continued to grow, fueled in part by a relentless global pandemic that left everyone locked in their homes and eager for even faster dopamine hits for which the platform specializes. In 2020, TikTok became the most downloaded application in the world, he claims 315 million downloads only in the first quarter of the year.
TikTok’s success is also particularly impressive given that it was on the rise at the same time, the presidential administration of one Donald J. Trump did everything in its power to turn it to dust. In August 2020, the former president threatened to ban the app due to excessive fear of its ties to the Chinese government unless ByteDance forked over majority control TikTok to the American entities – an order that was later revoked by President Joe Biden.
U video published Monday, TikTok COO Vanessa Pappas he said that “more than a billion people from all over the world come to TikTok to have fun, inspire or discover something new, like sports, music, art and culture, fashion, do it yourself and more.”
Heartfelt applause for TikTok, the platform that gave birth D’Amelio sisters, a musical inspired by Ratatouille, and a bunch of fun new ways for teens punished. Let’s hope the world is a little less container fire at 2-billion active monthly user brand.
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