TikTok brings its Connected TV app to more users in the US

After bringing the TikTok experience to Samsung smart TVs in Europe for the first time last December and then expanding it to U.S. users earlier this year, TikTok today announced another expansion of its TV connectivity app, with Google and Android TV subscribers, Android Fire TV users, as well as LG and Samsung Smart TV owners, can now experience the experience of watching TikTok in an armchair on the largest screen in their home.

As TikTok explains:

“The TikTok TV application is made for the experience of watching television at home, which makes it easier to watch content from our ‘For You’ and ‘Follow’ on the big screen. This includes videos that are most liked and watched in a wide range of categories, from games and comedy to food and animals. ”

As you can see in the example above, the TikTok TV app is exactly as it sounds – TikTok on your home TV. Users can sign in to the TikTok TV app with their existing TikTok account, ensuring that your preferences are included in the displayed content, while you can also search for content and creators via the Discover feature in the TV app.

Extended viewing options could boost wider consumption and awareness of TikTok content, with the pandemic forcing more and more people to consume more web-based content on their home TV screens, and younger viewers in particular to increasingly adapt to related TV offerings.

Indeed, according to an eMarketer analysis, about 52.8% of American YouTube viewers watched the content of the platform on a connected TV in 2020, with that number increasing to 57.7% until 2022.

YouTube CTV viewing chart

Given the popularity of TikTok, you can imagine that it could also see similar viewing trends – and even if it achieves only a fraction of the same response seen by YouTube, it could still be a powerful driver of content and spending awareness, helping to increase popularity. and the impact of the application.

Of course, the vertical format of TikTok clips is not ideally matched to larger, wider TV screens, with the TikTok application displaying content in some sort of inverted mailbox format, with blurring at the edges.

TickTok TV application

But even so, it could be a valuable addition – and for brand promotions it could, in the end, provide another means of facilitating the reach of ads like TV through more targeted social app campaigns.

As such, it is worth following the introduction and adoption of TikTok TV viewing. We will keep you informed of any progress.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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