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There’s something weird about this launch of the Apple Watch Series 7 – where are the prices?


As soon as Apple announced the Apple Watch Series 7 last month, things got weird. We knew things were wrong when Apple announced the new wearable equipment, but they didn’t want to tell us when it would go on sale. Instead, all we’ve been told is that the launch will take place this fall. Sure, we saw the announcement today — pre-orders are live on Friday, Oct. 8, but that’s not the end.

We now know that the Apple Watch Series 7 will be available for pre-order in a few days and that the watch will go on sale on Friday, October 15th. We also know that the watch will start at $ 399. But that’s it. That’s as far as we know. Everything is so … weird. We don’t even know what adding mobile devices to the mix will cost. Want to know how much a 45mm Apple Watch Series 7 will cost? Guess what. That’s all you can do.

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We didn’t even see any configurator for ribbon and color combinations. You’re out of luck if you wanted to plan your pre-booking in advance. This is the complete opposite of the iPhone 13 subscription situation we all praised just a few weeks ago. As if Apple doesn’t know the answers to any of these questions, and that’s the weirdest of all.

Apple, of course, continues to sell the Apple Watch Series 6, so it’s all present and right now. But with attention focused on the Apple Watch Series 7, it’s as if Apple will leave everything alone on Friday morning and leave everything at that. You’ll have to decide on the size of the case, the color and the combination of the straps on the go – and you’ll learn the prices for the first time.

Are we in shock when those prices fall? Maybe, but I guess any price increase would also bring a $ 399 model change. No, so the reasonably safe betting price mimicked previous years. Which makes this situation even weirder. Why not just put pricing and configuration options on the site now so we can all prepare?

The only thing we know is probably the most important — pre-orders for the Apple Watch Series 7 are announced on Friday, Oct. 8, at 5 a.m. per PDT. Just try to arrive early and try to have a plan of what you want to buy, if anything. Because you will have to make a few decisions quickly. You could just skip the launch day and of course wait – and risk missing out on the best Apple Watch to date. But where is the fun here?

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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