A new report says Apple would be the NFL’s preferred future partner for its Sunday Ticket package, which will be renewed next year.
As reported by The Athletic:
The much-discussed NFL Sunday Ticket has been in the news lately, with one report having Amazon as the leading candidate to buy the games on the market on offer, while another is interested in Disney’s ESPN empire.
It’s all right, but it’s still at the beginning of the process, and sources say the NFL wants — or perhaps, better said, hope — Apple gets a package out of the market
The report claims that the future contract will look “structurally much different” from the current DirecTV offer, and that the NFL is considering allowing fans to buy off-market games for just one team, and even stand-alone games with a paid go model.
One source reportedly said of “it’s all on the table,” but speculated that the league would prefer Apple because of the sheer scale:
However, unlike Amazon, which is a retailer, and ESPN, a content company, the NFL with Apple would, for the first time, do much business with a prominent technology giant. The NFL would marry a company that sells probably the most critical consumer product in the world, the iPhone.
TV consultant and former Fox Sports CEO Patrick Crakes told The Athletic that the NFL will view Apple as a “tool for great diversification” in its gaming portfolio.
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One source “close to the league” reportedly said that there was “a lot of interest in this product from many companies”, including Apple, but that nothing was inevitable.
Apple’s name has been dropped several times, however, when the NFL announced its new contract for TV rights until 20333, worth 100 billion dollars, earlier this year, Apple could not be seen. Analysts then said that in the future we should not count Apple as a distributor of the Sunday Ticket. The current contract for the sale of Sunday tickets expires in 2022.
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