September 29, 2004: Apple introduces Logic Pro 7, its professional software for creating music and audio production. The update brings new tools and a simplified interface in line with other Apple software.
Achieving the success of the iPod and iTunes Music Store, the introduction of the Logic Pro 7 — along with its bare brother, the Logic Express 7 — serves as a reminder of Apple’s dominance in music technology, for both consumers and professionals.
Mac music creation software
“From beginners to professionals, Apple is expanding the market with a complete line of tools for creating and producing music,” Rob Schoeben, Apple’s vice president of application marketing, said in a press release. “With Logic Pro 7, we take professional music creation to the next level with the most advanced feature set in the audio industry.”
The software came with various tools for writing new music and for mixing existing songs. It featured Apple Loops (pre-recorded music patterns for quick song creation), Sculpture (a model-based synthesizer) and UltraBeat (a powerful drum machine). It also includes accessories for the Guitar Amp Pro guitar amp simulator.
Designers from Cupertino have modified the Logic Pro 7 interface to make it look more like an Apple product. There was a good reason for that. The company behind Logic Pro, Emagic, has been developing its MIDI sequencer software since the early 1990s. Apple bought the business in 2002 and set out to align Emagic’s software with other products.
Today, Logic Pro offers an even wider range of tools for music production. Apple considers this the “best way to record” on the Logic Pro website.
Launch of Logic Pro 7: an audio tool for creatives
Logic Pro 7 was the first music creation tool I used on a Mac. I was already a fan of Apple. But around that time, many of my musician friends (hey, I was in liberal arts college – don’t blame me!) Were thinking about jumping to the Apple platform for the first time. Successful products like the iBook and iMac G3 helped them attract Apple.
Just like with the gentrification of the neighborhood, the products that attracted artists made the Mac look great on us as well.
Follow powerful Apple users
Logic Pro 7 also proved significant as it showed that Apple still cares about professional users. Many of Steve Jobs ’first innovations as Apple’s CEO involved making devices available to the average user. This at times meant upsetting high-spending professionals who helped Apple survive the dark days of the 1990s.
Tools like Logic Pro 7, Final Cut Pro HD, Motion, DVD Studio Pro and Shake have shown that the company has not lost sight of these users.
What Apple software is driving your creative efforts these days (or in the past)? Do you think Apple still cares about creatives? Leave your comments below.
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