The in-app events will arrive in the App Store on October 27th

When Apple announced iOS 15 on WWDC21 earlier this year, one of the features it showed were in-app events on the App Store.

The feature, which displays virtual and personal events from apps directly in the iOS and iPadOS App Store, is a great way for developers to bring their apps to even more potential users.

In an update to the news on the Apple Developer website, the company says this feature will be launched next week and that developers can now prepare their apps for the feature.

Starting next week, your in-app events can be detected directly in the App Store, giving you a whole new way to view your events and expand their reach. You can now create in-app events in the App Store Connect and schedule them to appear in the App Store. These timely events, such as in-game competitions, movie premieres, and live streaming experiences, can encourage people to try out your app, provide existing users with new ways to enjoy your app, and give former users reasons to return.

In-app events will begin appearing in the iOS 15 and iPadOS 15 App Store from Wednesday, October 27, 2021.

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Developers who want to ensure that their apps work with this feature can learn more about in-app events on the Apple Developer website.

Apple has already released iOS 15, iPadOS 15, watchOS 8 and tvOS 15. macOS Monterey, Apple’s latest new software released, will be released on Monday, October 25th.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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