Butthurt Intel has just squeezed out another of its desperate ads trying to hit Apple, and it could be the worst so far. He adores Apple fans as complete morons.
“Is this real life now?” one user asks when he is shown a colorfully lit room filled with Windows machines.
The “real people” brought in for Intel’s “Social Experiment”, despite being obvious Mac users, all look stunned when they are told that laptops with Windows were not made by Apple. Ugh.
‘Where can I apply?’
Intel released a series of saturating ads after Cupertino made the decision to discard Intel chips for its own custom silicon. The rejected chipmaker was ridiculed for the lack of Mac touchscreens, rather poor support for gamers, and the traditional design of a laptop that only functions as a laptop.
That’s fine – many companies do. Apple won points with a long-running marketing campaign that compared its own machines to Windows computers and highlighted all the flaws in Microsoft’s operating system. But Intel’s latest ad doesn’t make the Mac look bad. That’s why Apple users look stupid.
The four-minute video, titled “Social Experiment,” shows a bunch of seemingly “real people paid for their time and opinions” shown through a series of “innovations”. They include laptops with touch screens, two-in-one devices that also function as tablets, and the ability to play games.
You know, all the things that computer manufacturers have been advocating for years. But since these “real people” are Apple fans, they’ve obviously never seen any of these things. They are all completely new to them — and so incredibly revolutionary (supposedly) that they get one woman to question reality.
‘It looks like a work of art!’
The worst part of the ad comes at the end, when Apple fans are taken to a room filled with Intel machines.
“It looks like a work of art,” says one guy, fascinated by a gaming-filled PC with RGB lights. “I’m going to have to upgrade what I know,” says another. LOL.
The ad accuses Mac users of being under the “Apple spell”, which apparently prevents them from ever seeing a Windows PC. Of course, they will already be familiar with Intel chips – they require noisy fans and thermal attenuation, and swallow battery life in older MacBook models.
YouTube viewers also seem to find Intel’s ad pathetic. As I write this, the video has garnered nearly 6,000 likes and only 2,900 likes since its release on October 4th.
Nice try, Intel.
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