December 3, 2012: News Corp is getting involved The Daily, the world’s first iPad-only newspaper, less than two years after its publication.
Although writing has been on the wall for some time, the closure is a blow to those who see the iPad as the savior of the traditional publishing industry.
Diary: iPad newspaper
The bigger screen size of the iPad compared to the iPhone didn’t just mean a bigger screen for playing mobile games. For those involved in publishing, this meant a perfect digital replacement for dying print media – especially considering Apple’s successful App Store business model.
The Daily he started with this idea completely. Although designed by an old-school publisher, News Corp., it was a completely digital newspaper with stories only available on the iPad. (She later added support for the Galaxy Tab and Facebook.)
Rupert Murdoch gave The Daily a weekly budget of $ 500,000. Subscriptions cost 99 cents a week, and News Corp receives 70 cents – plus any advertising revenue the company can generate. Due to the size and influence of News Corp., it contracted Apple’s first subscription payment system.
News Corp launched the service in February 2011 and counted Steve Jobs among its fans and distinguished fans.
Unfortunately, it didn’t take long before the problems started to appear. Although it gathered more than 100,000 subscribers in its first year, The Daily also lost $ 30 million. sweets’ Adam C. Engs calculated that the newspaper should hit approximately 715,000 paid subscribers just to pay off.
The Daily suffers from major shortcomings
As with similar attempts to offer news behind the paywall, The Daily suffered because it did not offer content that was sufficiently different from free media.
He also faced the problem of sharing stories because they only appeared in the app. This hindered organic growth. In addition, some editions of digital newspapers have grown to 1 GB and many users took 10 or 15 minutes to download.
In the end, News Corp decided it wasn’t in the long run. In July 2012, it decreased by 30%. The Daily ‘s staff. However, this proved to be nothing more than a stoppage measure.
When The Daily closed, founding editor-in-chief Jesse Angelo moved to the position of publisher of the tabloid News Corp. New York Post. Some Daily staff, and various “technology and other assets” were folded into Mail also.
“Since its launch, The Daily it was a bold experiment in digital publishing and an incredible tool for innovation, ”said Murdoch. “Unfortunately, our experience has been that we have not been able to find a large enough audience quickly enough to convince us that the business model is sustainable in the long run. So we will take the best of what we have learned The Daily and apply it to all our real estate. ”
today, The Daily it looks like it was ahead of its time. Apple News + offers a variety of magazines and newspapers for a monthly subscription in the beautifully fenced garden. However, the fact that this service has not really taken over the world suggests that this type of distribution may simply never work.
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