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Apple recorded its huge leading contract in the smartwatch market in the third quarter of 2021, while rival Samsung won the position with the release of the Galaxy Watch 4.
While Apple maintained a healthy advantage in space, Apple Watch shipments fell 10% year-over-year in the quarter ended September, according to Counterpoint Research estimates.
Samsung was the biggest driver in the third quarter and took second place from Huawei due to high demand for the Galaxy Watch 4 series. The company’s decision to switch its smartwatch hardware to Wear OS boosted the operating system’s market share to 17%, from just 4% in the second quarter of 2021. Previously, Samsung smartwatches relied heavily on Tizen.
“Samsung performed better than expected in the third quarter,” said Sujeong Lim, a senior analyst at Counterpoint. “Although shipments of the Galaxy Watch 4 series were much higher than expected, more than 60% of total shipments were sold in North America and Europe, where the share of mid- to high-priced models is high.”
After Apple and Samsung are Amazfit, imoo, Huawei and Garmin.
Global smartwatch shipments were up 16% year-over-year, according to Counterpoint, with double-digit segment growth continuing in the second quarter.
It should be noted that firms like Counterpoint have no insight into Apple’s procurement or retail chains and provide estimates based on independent research. The methodology and, more importantly, the results of market research firms have been questioned in the past, with Apple executives dismissing the data as largely inaccurate.
Apple does not disclose data on the sale of the Apple Watch, but its category of wearable, home and accessories achieved 7.9 billion dollars during the fourth fiscal quarter of 2021. That’s compared to the $ 6.52 billion the segment earned last year.
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