The Apple “Peek Performance” Event Live Blog (Starts at 10am PT / 18: 00 UTC)

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01:35 PM EST – Recapping current Apple desktop designs: iMac and Mac Mini

01:34 PM EST – But we’ll need to get confirmation on this, of course

01:34 PM EST – All of this implies Apple has a transparent multi-chip GPU solution that works. That is huge

01:34 PM EST – I’ll need to go back to the stream later to check the footnotes on the GPU perf comparisons. But it looked like a RTX 3070 Ti?

01:33 PM EST – Re-checking slides, the CPU perf comparisons have been against the 12600K and 12900K for 10 and 16 core processors respectively

01:32 PM EST – Now rolling a video

01:32 PM EST – And the number of Arm applications continues to increase on the Mac Store

01:31 PM EST – Now talking about the synergy effects of designing the silicon and the OS. Apple can prepare for everything Apple needs to make a chiplet-style M1 work

01:31 PM EST – “Game changing chip for our pro users”

1:30 PM EST – 1 / 3rd the power usage than a high-end GPU

1:30 PM EST – 65% less power used than a 10 core x86 chip

01:29 PM EST – And of course, twice as many video engines

01:29 PM EST – 32 neural engine cores in total

01:29 PM EST – 8x faster than M1

01:29 PM EST – 64 core GPU

01:29 PM EST – 20 CPU cores: 16 perf, 4 efficiency

01:28 PM EST – And up to 128GB of unified memory

01:28 PM EST – Doubled the memory channels. Total of 800GB / sec of memory

01:28 PM EST – Die shots: M1 Ultra is basically two M1 Maxes bonded together

01:28 PM EST – 114B transistors!

01:28 PM EST – Looks like they’re using a silicon bridge style interposer

01:27 PM EST – 2.5TB / sec interposer bandwidth

01:27 PM EST – Apple calls their die-to-die connector UltraFusion

01:27 PM EST – Apple’s going chiplets

01:27 PM EST – M1 Max has a not so secret secret: a die-to-die connector

01:26 PM EST – So how does Apple one-up the Max?

01:26 PM EST – Chip design: M1 Max is basically as big of a chip as Apple can fab

01:26 PM EST – Discussing the benefits of a homogeneous architecture for SoCs across their lineup

01:25 PM EST – Mac desktop focused

01:25 PM EST – “A monster of a chip”

01:25 PM EST – M1 Ultra

01:25 PM EST – One more M1 chip ?!

01:25 PM EST – Now to John Ternus

01:24 PM EST – Apple’s been setting records every quarter since they started shipping Arm-based Macs

01:24 PM EST – “It simply has no equal”

01:23 PM EST – And how successful Macs based on these new processors have been

01:23 PM EST – Cook is recapping the switch to Apple Silicon Arm processors on the Mac

01:23 PM EST – Now on to Mac

01:23 PM EST – So that’s iPhone and iPad down in just 20 minutes

01:22 PM EST – Prices start at $ 599 for a 64GB Wi-Fi configuration. Pre-orders Friday, available March 18th

01:22 PM EST – New iPad will come in 5 colors, including a “stunning” new blue

01:20 PM EST – Now rolling another trailer about the new iPad Air

01:20 PM EST – Comes with iPadOS 15. And Apple’s suite of content creation apps

01:19 PM EST – The iPad Air also supports the latest Apple Pencil

01:19 PM EST – Presumably USB 3.x Gen 2?

01:19 PM EST – The USB-C port is also getting a performance boost. Now “twice as fast”

01:18 PM EST – iPad Air is also getting a 5G modem (presumably as an option)

01:18 PM EST – Front camera has been upgraded to 12MP. Ultrawide

01:18 PM EST – 500 nit display

01:17 PM EST – Apple is comparing performance to Windows laptops

01:16 PM EST – Looks like X series SoCs for the iPads are very much dead, then

01:16 PM EST – Apple is bringing the M1 to the iPad Air!

01:16 PM EST – Jumping right in this performance

01:15 PM EST – The new “even more amazing” iPad Air

01:15 PM EST – Rolling an iPad trailer

01:15 PM EST – Today’s focus: iPad Air

01:15 PM EST – Now on to iPad

01:14 PM EST – This also keeps Touch ID around for another generation

01:14 PM EST – Overall this sounds like a straightforward update to the iPhone SE. Which is exactly what iPhone SE users like

01:14 PM EST – Pricing starting at $ 429. Pre-orders this Friday, available March 18th

01:13 PM EST – Will get the latest iOS updates “for years to come”

01:13 PM EST – Pre-loaded with iOS 15, of course

01:12 PM EST – With access to all of Apple’s computational photography capabilities

01:12 PM EST – Still a single rear camera. 12MP sensor

01:11 PM EST – Adding 5G support as well

01:11 PM EST – Apple is also touting better battery life, though isn’t saying by how much

01:11 PM EST – Home button with Touch ID

01:11 PM EST – Glass on the front and back. The same glass that’s on the back of the iPhone 13 series

01:11 PM EST – 4.8-inch Retina HD display

01:10 PM EST – And the 4 core GPU

01:09 PM EST – The SE is getting a 6 core version of the A15

01:09 PM EST – As well as its ability to help bring over new users

01:08 PM EST – Cook is noting the continuing importance of a cheaper iPhone option

01:08 PM EST – This makes for the 3rd SE

01:08 PM EST – New iPhone SE

01:08 PM EST – Okay, so this is another iPhone announcement in disguise

01:08 PM EST – A15 Bionic is coming to another iPhone

01:07 PM EST – Recapping Apple Silicon’s capabilities and touting Apple’s performance advantages thus far

01:07 PM EST – Now on to Apple Silicon

01:07 PM EST – Pre-orders this Friday, available March 18th

01:06 PM EST – Green for iPhone 13 and Alpine Green for the iPhone 13 Pro

01:06 PM EST – Two new colors / finishes for the iPhone 13

01:05 PM EST – Now moving on to the iPhone

01:05 PM EST – Though it’s a shame MLB is on hold due to the strike …

01:05 PM EST – It sounds like Apple has an exclusive agreement for two baseball games on Friday nights

01:05 PM EST – “Friday Night Baseball” on AppleTV +

01:04 PM EST – Now rolling another, baseball-themed trailer

1:02 PM EST – And now rolling a trailer to preview upcoming original films for the service

1:01 PM EST – Cook is recapping various series / works and awards they’ve received

1:00 PM EST – Jumping straight away into Apple’s AppleTV + service

1:00 PM EST – On stage: Tim Cook

1:00 PM EST – And here we go

12:59 PM EST – These virtual Apple events tend to be packed with a barrage of product announcements, and this year is no different. In previous years these events have covered new Macs, iPads, and even iPhones, and this year should be much the same. So it should be interesting to see what Apple has in store, especially as the company continues its multi-year transition in the Mac from x86 CPUs to their own Arm-based Apple Silicon chips

12:59 PM EST – So we’re expecting some high performance hardware out of Apple

12:59 PM EST – Today’s event is entitled “Peek Performance”; emphasis of course on the use of peek instead of peak

12:58 PM EST – Thanks for joining us for this year’s Apple spring product event

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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