At CES 2022, Samsung Electronics unveiled a new portable screen and entertainment device called “Freestyle”. The company named the device the first of its kind. It is a small projector and smart speaker that works with iOS and Android devices for streaming video or synchronizing sound with ambient lighting.
Freestyle: Show video anywhere (for the price)
Samsung said it is targeting Generation Z and Millennials with a portable projector, smart speakers and an ambient lighting device combined into one. The freestyle weighs 830 grams (29.3 ounces), including its stand. So, for what it is, it is easy. But with $ 900, it’s not that easy for a wallet.
The company said the device’s base allows rotation of up to 180 degrees, allowing users to display high-quality video anywhere. You can use tables, floors, walls or ceilings, without the need for a special screen.
In the video below, the device is shown as an overhead lamp and a speaker that projects video onto the table, as a portable entertainment center for camping and for mirroring a TV or other device to the bedroom wall.
“Freestyle is a unique projector that focuses on ultimate versatility and flexibility to meet the changing lifestyles of consumers,” said Simon Sung, executive vice president at Samsung. “Without limitations in space and form, Freestyle is a fun and versatile device that can be used in any way consumers prefer.”
Automatic adjustment functions
Samsung said Freestyle comes with full auto-keystone and automatic leveling features. They allow the device to automatically adjust its screen to different surfaces at different angles. This keeps the image proportional. And auto-focus allows the device to display a clear image on different surfaces, at any angle, up to 100 inches.
Freestyle also comes with a dual passive radiator for clear, deep bass sound with limited distortion. The company said that “360-degree sound radiation from the device allows users to enjoy a cinematic-quality sound experience no matter where they are.”
Mood lighting and mirror options
When not used as a content streaming projector, Freestyle can provide mood lighting with ambient mode and a transparent lens cap. Freestyle is also a smart speaker, analyzing music to pair projected visual effects.
Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services. Its mapping and broadcast functions work with iOS and Android devices.
Samsung said it is the first portable projector in the industry to be certified by major global OTT partners. And the first is that it includes voice control of the far field. The latter allows users to select the desired voice assistant when using the device without the use of hands. Currently, Freestyle works with Bixby and Alex, but not with Siri.
Power options: batteries, socket or wall plug
Freestyle works with external batteries that support USB-PD and output of 50W / 20V or more. So users can take it camping or practically anywhere.
Samsung said the Freestyle is the first portable screen to work when connected to a standard E262 socket without the need for additional wiring. It also works with traditional wall plugs.
Available for pre-sale in the US, Samsung expects to expand Freestyle to other global markets in the coming months. You can currently get a case, usually $ 59.99, for free with The Freestyle.
Price: $ 899.99
Where to pre-order: Samsung
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