After TikTok, several large technology companies jumped on the wagon of the short video platform. Instagram offers Reels, YouTube offers YouTube Shorts, and even Netflix and Snap have their own variations of short video content. Now Spotify is preparing to enter the fight.
The audio streaming giant has confirmed that it is currently testing the new Discover feature in its app. This provides users with a vertical feed of music videos for scrolling, liking or scrolling. Discover is the fourth tab on the navigation bar at the bottom, positioned between Home and Search.
That’s what Twitter user Chris Messina said TechCrunch that he first found that feature in Spotify’s TestFlight beta on iOS. Discover compared it to a “reduced version” of TikTok.
Not only that, @Spotify Discover is basically an abbreviated version of the TikTok-style feed of vertical music videos (probably using their canvas format) that you like or can skip.#NewSpotify pic.twitter.com/hpOEZ8v9bl
– Messina.eth (@chrismessina) November 24, 2021
When you tap the Reveal button on the navigation bar, a video feed opens. You can then swipe up and down to view the posts, just like on TikTok. You can also tap the heart icon to like the content. Messina noted that you can see standard song information if you tap the three-point menu. He also speculated that this feature could use Spotify’s existing Canvas format.
TechCrunch confirmed that the videos played in the vertical feed on Discover are indeed existing Canvas videos posted by the artists. However, Spotify did not directly confirm this. The streaming platform declined to share additional details about the Discover feature, but issued a statement saying it was exploring the idea of a vertical video feed. A spokesman said:
“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of these tests eventually pave the way for our broader user experience, while others serve only as important learning. We have no more news to share at this time. ”
Spotify seems to be at an early stage in the development of the Discover feature. However, this feature may never be launched, just like the Stories that Spotify has tested for creators in the past.
Despite the uncertainties, Spotify is entering an already competitive segment of short video formats. It joins other new offerings such as Netflix’s Fast Laughs feature, Snap’s Spotlight and Pinterest’s Idea Pins.
Do you think Discover will be a successful experiment for Spotify? Share your opinion with us in the comments section below!
Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.