Spotify and Netflix are teaming up in a new partnership. With this agreement, the music streaming service will provide a “full streaming audio” experience for the video streaming company, which looks similar to what Apple does with Apple Music, Apple TV + and Apple Podcasts.
Spotify announced in a blog post:
Today’s shows and movies in trend not only inspire fans, but also encourage obsessions across the Internet. So much so that within two weeks of Squid Game’s debut on Netflix, Spotify listeners have created more than 22,500 unique themed playlists to sustain the experience. It is clear that after the announcement of the loan, viewers remain eager even more – and come to Spotify to hear it.
So, starting today, the two streaming companies are teaming up to launch a brand new Netflix Hub on Spotify where fans can get the full experience of streaming sound from the entertainment they love.
With this Netflix Hub on Spotify, free and Premium listeners in the US, Canada, Australia, New Zealand, the UK, Ireland and India can access official soundtracks, playlists and podcasts, along with exclusive Spotify content.
A blog post says users just need to search for “Netflix” on Spotify, and then people will be able to “find and sing along to the music behind some of their favorite Netflix shows”.
Inside the center, fans will have easy access to official playlists for popular TV hits like La Casa de Papel (Money Heist), Bridgerton and On My Block, as well as official music for series like Squid Game, Bruised and Cowboy Bebop. The creators are also here to explore shows and movies you can’t stop talking about on Netflix-related podcasts, such as Okay, Now Listen, Netflix Is A Daily Joke, 10/10 (I would recommend) and The Crown: The Official Podcast.
This Netflix Hub on Spotify looks very similar to what Apple is already doing with its own services. For example, if you watch Dickinson,, Morning show, or For all mankind, for example, you can get access to seasonal songs from these shows on Apple Music, as well as insights through original Apple podcasts.
Importantly, Spotify does not require users to have a subscription to take advantage of these features, and although Apple also does not require a subscription to its original podcasts, users can best enjoy these additional content whether or not they are subscribed to Apple Music, Spotify, Apple TV + and Netflix.
What do you think of this new Spotify and Netflix? Do you hope Apple will do the same with other video streaming services like Disney +? Have your say in the comments section below.
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