Snapchat adds a new ‘Food Scanning’ capacity to ensure matching recipes for food items

Snapchat adds another element to its ‘Scan’ feature with the ‘Food Scan’ plugin in partnership with Allrecipes, which will help Snap users find recipe recommendations by simply scanning the ingredients they have available at any time.

As you can see in this example, the new integration will provide recommendations for food-based recipes that you scan via the Snap camera. Simply place the item in the Snap camera, then hold your finger on the screen and it will start the scanning process and produce relevant recipes in response.

This could help provide more inspiration for your culinary choices, while additional scanning options such as ‘Nutrition Scan’ can also give you additional insight into the health aspects of packaged food, which could also help you make healthier choices.

Which could prove very popular. Interest in meal delivery services like the Blue Apron has grown significantly over the past year, and while scanning the groceries you have available in your kitchen doesn’t guarantee you have all the elements needed to prepare a full meal, if you have the capacity getting ideas could be all Some need to broaden their horizons in terms of diet and avoid eating the same things on a rotational basis.

In addition, Snap’s Food Scan will also bring back food facts from Wikipedia, which could be another way to learn more about what you eat, further expanding recipe discovery.

Snapchat is gradually expanding its scanning function, with the capacity to now get information about wines by scanning labels, learn more about dog breeds, plants and music, and get product-based product recommendations, all via Snap Camera.

Snapchat Product Scanning

This feature wasn’t as popular as its trendy AR features, but at its last Partner Summit in May, Snap reported that it was over 170 million people now use his scanning tool every month. The total current base of Snap users is 500 million MAU, which would mean that about 34% of Snapchat users regularly watch to scan items via the Snap camera to gain more insight through the option.

Based on that interest, Snapchat has since moved to put more focus on Scan, placing it front and center in the app, which could further increase usage, while the expanded functionality will also list more people wanting to use Scan for different needs.

The evolution of Scan goes hand in hand with moving towards AR and overlapping digital content to your real world view – and Snapchat notes that eventually its Scan elements will be integrated into a fully AR-enabled spectacle experience.

Through the continuous development of Scan, we are building the next generation of personal computing around the consumer perspective, with information and entertainment that is immediately available as people connect with friends, discover the world and do things. ”

Snap is working on the next phase for Spectacles, just like Facebook and others are developing their own AR wearable devices, which will completely move the interconnection between on and offline to another level.

Eventually, Scan will play a big part in this, with the ability to run the same scans via your glasses, which means you can simply tap a button on the side of the glasses to get the same insight into your heads-up screen.

As such, it’s not just the immediate functionality that Snap builds, but the Scan extension will facilitate the next level of AR connection, which will ultimately make Scan a very important element of the wider Snap offering.

Food Scan is another part of this and Snap’s mission in AR, which is expanding more and more.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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