Roku and YouTube have agreed on the distribution

Picture for an article titled Roku and YouTube end their stupid quarrel

Photography: LIONEL BONAVENTURA / Associate (Getty Images)

Roku and Google signed a multi-year extension contract for both YouTube and YouTube TV on the streaming platform, which would actually skip the December deadline for a contract that, if expired, would lead to the removal of YouTube from the Roku app store.

“Roku and Google have agreed on a multi-year extension for YouTube and YouTube TV,” a Roku spokesman said in a statement. “This agreement represents a positive development for our common users, making both YouTube and YouTube TV available to all streamers on the Roko platform.”

Roku first sent a signal to customers about his smoldering quarrel with Google back in April, when the platform in a note to users claimed that Google had set anti-competitive requirements during negotiations over the standstill of the transportation contract. These requests reportedly included Roku making sure Google properties are a priority in search results, as well as a requirement for the platform to create a separate queue of search results for YouTube within its smart TV interface. Shortly after the quarrel between the two companies became public, the YouTube TV app was discreetly removed from Roku’s app store.

Although Google has consistently publicly denied Roku’s claims, calling their claims for preferential treatment “unfounded”, emails from Google sent to Roku have been revealed by CNBC read in part: “YouTube position: A special shelf for YT search results is required. ”

U October, after five months of YouTube TV disappearing from the app store, Roku released an update informing customers that although only new YouTube and YouTube TV users have been affected by the app’s removal, existing users will also be affected if a distribution agreement is signed has not been reached with Google by the December 9 deadline.

“We have recently seen a disturbing trend threatening a vibrant and competitive TV streaming ecosystem,” Roku wrote on the blog at the time. “Instead of embracing a mutually beneficial approach to partnership, some large technology companies are using their market power to expand control over independent companies, such as Roku, to leverage their broader business goals to the detriment of consumers, setting up a fair and open competitive streaming market. in danger.”

The perennial nature of the new contract is good for customers, who will now not have to listen to platforms arguing and threatening to take away apps for which they probably cut the cable for use at least briefly. But big disputes over wagons are becoming more frequent, which means that this time of relative peace will probably not last long.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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