Report: Apple TV + has had less than 20 million subscribers since July in the US and Canada

In order to pay the production team lower rates than streamers with more subscribers, the report says Apple claimed that their TV + service had less than 20 million subscribers in the U.S. and Canada since July.

According to CNBC, Apple has requested this from the International Federation of Theater Board Employees, a union representing TV and film workers who perform tasks such as handling cameras and construction sets.

Since the launch of Apple TV + in 2019, Apple has never shared its subscriber numbers. A few weeks ago, Information he said a “person with known numbers” told the publication that analysts’ estimates of about 40 million subscribers were “roughly correct as of this summer,” with half of those subscribers paying for the service and the other half on a free trial of some sort.

If these numbers are correct, the US and Canada make up almost 50% of all Apple TV + subscribers. CNBC also compares these numbers with other streaming services. Netflix had 209 million subscribers in the second quarter, and Disney + 116 million, far more than Apple TV +.

“Under the current contract, high-budget productions intended for streaming can offer lower rates to workers if the streaming service has less than 20 million subscribers in the U.S. and Canada, which is determined on July 1 each year. Apple told IATSE that it has less than 20 million subscribers, a union spokesman said.

According to the report, “the union is currently negotiating a new contract with the Federation of Film and Television Producers” because its leaders claim that streaming is no longer “a particularly new form of media, and companies financing streaming production need wage rates closer to traditional media production.”

Although Apple TV + does not have the largest number of subscribers, earlier this year a survey showed that the streaming service has the best average IMDb score for its titles

Are you subscribed to Apple TV +? What do you think about its content? Tell us in the comments section below.

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Naveen Kumar

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