Reddit will shut down Dubsmash on February 22nd

Reddit will shut down Dubsmash on February 22, 2022. The announcement comes less than a year after Reddit bought a video platform similar to TikTok in December 2020 for an undisclosed amount. After the 22nd, Dubsmash will not be available for download via the Store or Google Play app, nor will the app work after that date.

When Reddit first announced the acquisition, it said Dubsmash would retain its own platform and brand. “The combination of strengths was the perfect combination. “Reddit is a place where passionate communities come together for a timely, interactive and authentic exchange on topics that matter to them, and video is becoming increasingly important for the way people want to connect,” the company said in a blog post.

As part of today’s announcement, Reddit is also introducing new video features coming thanks to the Dubsmash team. The built-in camera now includes options for changing the recording speed and setting a timer. In addition, it is now possible to upload clips in landscape, portrait mode and fill, as well as adjust and shorten multiple clips at once. The new editing screen allows users to add stickers, drawings, voice recordings and filters to their clips.

The upcoming shutdown of Dubsmash will most likely have the strongest impact on color creators. Where TikTok’s most famous stars are white, Dubsmash has been especially popular with Black and Latinx users. In late 2020, Reddit noted that 25 percent of all black teens in the U.S. were on the platform. These users are now facing a difficult decision: either they support a platform that is seen as a safe haven for hate speech and misinformation, or they look elsewhere to find a support community.

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Naveen Kumar

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