Reddit continues to improve its advertising tools with new updates to its ad creation platform, including bid recommendations, improved editing functionality, and improved system performance.
First of all, about bid recommendations – now that you’re setting up your Reddit ad campaign, the dashboard will display a suggested bid price to ensure optimal audience reach, based on your chosen parameters.
As you can see in this example, now that you select your audience reach, Reddit’s system will also provide an estimated bid that is likely to cost you achieving the best reach results with your campaign.
It is similar to audience and cost estimation tools available on other platforms (mostly Facebook), which provide additional guidance for optimizing your campaigns or setting more realistic performance expectations, based on comparative parameters.
Of course, platforms ideally want you to spend more, so you should always conduct your own experiments to supplement such instructions. But it can improve the performance of your Reddit ads by better highlighting this element.
In addition, Reddit has also introduced an improved bulk editing process, which allows advertisers to update bids and budgets across multiple ad groups at the same time, while also making various system improvements to increase efficiency.
“Loading time with updated dashboard is now 2x faster than before”
As noted, in recent years Reddit has been working to improve its business offering and presents its large, engaged audience as a more lucrative, attractive option for reaching the brand. Once considered a more untamed corner of the web, the platform has cleaned up many of its most controversial communities while continuing to add more tools to reach Redditors when they are most active in the stream.
He even updated his slogan – what used to be the “front page of the Internet” is now “dive into anything”.
It’s hard to say whether this helps better outline what Reddit is used for and increases its appeal to ad partners, but perhaps, by moving further away from past associations, the platform can expand its progress into new business territory.
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