Reddit adds “Predictions” to Subreddit surveys to improve in-app engagement

Reddit has launched a new publishing feature called ‘Predictions’, which will allow users to put their opinion on the line and earn chips based on knowledge of the topic.

As you can see in this example, Predictions will allow users to essentially bet chips on the expected survey result, and moderators will compile surveys and options. Moderators can also build tournaments with predictions, with a series of polls in which users will participate and bet more chips.

As Reddit explained:

Available to mods in communities with at least 10,000 members, this new feature provides redditors with an even more unique way to participate in their communities, removing the publishing barrier and making it easier than ever. ”

Reddit Predictions

Tokens, it is worth noting, cannot be purchased or exchanged for cash. Each user gets 1,000 chips when they join the Prediction Tournament, which are free, but when you run out, you can no longer participate.

Upon completion of the Predictions tournament, users are awarded chips based on the predictions they received correctly and how much they bet, which then allows them to climb the relative community prediction ladder, increasing their reputation and presence in that particular suborder.

Reddit Predictions

Since it’s not real money or prizes, this may seem like a lesser consequence, and therefore perhaps a less appealing option, but Reddit users have a long, ingrained history of competition in metrics that mean nothing but the app itself. As indeed, all users of social networks, because the vast majority of people do not care how many likes or followers each person has, but still we all crave for these points of engagement, and they provide a level of credibility among peers and presence.

As such, you can imagine that Redditors will want to show their knowledge through the Predictions tournament, and this could, as Reddit notes, go in some way to encourage users to become more active in the app, as opposed to passively browsing the latest memes in their sources.

Which is the key focus-towards the third-party analysis conducted in 2019. more than 98% of monthly active Reddit users never post or comment, and most choose to simply browse and vote / vote up in the app.

This is not necessarily a problem as Reddit’s engagement continues to grow steadily. Ideally, by involving more people, Reddit will be able to keep more people coming back more often, while building on the example of its use and improving communities.

On the other hand, providing an access process for gambling is not an ideal path for such, so questions are being asked about the validity of this approach. But we hope that through safe, easy participation in a survey like this, it will encourage users to the Reddit process and facilitate participation and activities.

And it will no doubt work. Again, Reddit users have been competing in Karma points for years, and if there’s one thing Redditors loves more than anything else, it’s right and making sure others are aware of it.

This makes both elements easier, so Redditors will rush to it.

You can find out more about Reddit predictions here.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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