Pinterest announced the next phase of its community reconstruction program, which it first launched in February to help underrepresented business owners affected by the pandemic.
As you can see in this tweet and clip, Pinterest is updating the program name in ‘Pinterest Elevates’ which represents the goals of the initiative.
As Pinterest explained:
“The program offers customized training and ad credit to help raise business owners who are colored, people with disabilities, and members of the LGBTQ + community. The program also supports our goal of making Pinterest more diverse and inclusive, enabling the growth of under-represented businesses on the platform. ”
As stated, participants in Pinterest Elevates will receive training, as well as ad credits to help them improve in-app performance, and they will also be able to attend virtual workshops on topics such as branding, creative strategy, and campaign management.
All participants are also assigned a personal trainer to guide them towards their specific business goals, while the brands will also be featured in a dedicated Pinterest Elevates showcase in the app.
It is an important initiative, with various research reports highlighting the significant impacts of the pandemic on businesses owned by people from minority communities.
Indeed, according to Facebook’s report on the state of small businesses, bFirms in majority minority settlements had far higher closure rates (36% vs. 22%), among other impacts. This could lead to long-term social trends, increasing economic disparity, so it is important that we strive to support such companies wherever possible, with the aim of helping them stay in place in the long run.
Pinterest itself has worked to improve its own approach to diversity and presentation, internally and externally, after former employees asked various questions about his company’s culture last year.
Pinterest Elevates is another part of this, while Pinterest is also working on other features and tools to help improve inclusion, and increase capabilities and functionality for more groups in the community.
You can learn more about Pinterest Elevates, including ways you can nominate your company, here.
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