It’s been coming for a while, and in 2021 it finally happened. According to Forbes ’annual list of creators with the highest earnings on YouTube, Jimmy Donaldson – aka‘ Mr. Beast ‘is now at the forefront, having earned about $ 54 million from its YouTube content during the year.
Donaldson is taking the crown from Ryan Kaji, now a 10-year-old YouTube toy-unpacking sensation, who has topped Forbes’ list of top earners for the past three years in a row.
YouTube’s highest total earnings actually saw a big jump in 2021 – as Forbes explains:
“Overall, YouTubers together earned about $ 300 million in 2021 – another record amount – more than 40% over the year before, largely increased by increased views on their YouTube channels and ad revenue from those videos. About half of their earnings come from that advertising revenue. To further increase their salaries, all these stars have branded product lines. And they deal differently with generating extra revenue from Twitch, Snap, Facebook, podcasts, NFT – even burgers.
It is worth noting that these are not official earnings numbers – Forbes uses a number of sources to formulate its estimates, including data from Captiv8, SocialBlade and Pollstar, as well as interviews with industry insiders.
So the numbers here are not final, as we cannot know for sure how much each creator has contributed. But based on these combined sources of research, the list of the 10 best YouTube earners for last year is:
1. MrBeast – $ 54 million
Best known for his highly elaborate videos and mass gifts, Mr. Beast has taken some big steps in 2021, including launching its own fast food chain across the U.S. and Canada.
2. Jake Paul – $ 45 million
An influencer on social media who became a boxer, Paul remains a divisive figure for many. But no matter how you feel, he’s obviously doing something right.
3. Markiplier – $ 38 million
Game creator Markiplier continues to be a huge success, with its 31.5 million channel subscribers adapting to its increasingly creative and original content.
4. Rhett & Link – $ 30 million
YouTube OG, Rhett and Link are currently preparing to launch the 21st season of their show ‘Good Mythical Morning’, which has had more than 2,000 episodes so far.
5. Unspeakable – $ 28.5 million
Primarily a creator of Minecraft content, Nathan Graham has expanded his content to more elaborate real-life settings, which has taken his success to new heights.
6. Like Nastya – $ 28 million
Seven-year-old Nastja Radzinskaya is the youngest creator on the Forbes list, and her content on the channel is focused on toy reviews and activities for children.
7. Ryan Kaji (Ryan’s World) – $ 27 million
The former child king of YouTube, Kaji, dropped from the list in 2021, but he is still very popular, with his videos of unpacking toys that entertain young people around the world.
8. Dude Perfect – $ 20 million
The Dude Perfect team is formulating unique sports challenges, and has recently started adding celebrity scenes and partnerships to enhance their content.
9. Logan Paul – $ 18 million
The other Paul, who is now a retired boxer himself, remains a very influential figure and in many ways emphasizes the value of creating a personality that people can align with throughout their lives. Although his luck has changed recently (see below). It is also worth noting that Paul originally became famous on Vine.
10. Preston – 16 million dollars
Finally, making the top ten, Preston Arsement has gained a huge following for its video videos, which once again emphasizes the importance of games in modern web culture.
It is interesting to note the top trends, which are not based on views, so these are not necessarily the most watched channels. But they are the creators who are better off monetizing their efforts.
If you want to better understand YouTube and what resonates with your audience, these creators can make some key notes about the guide, highlighting revenue-generating opportunities as a result of online content.
Which is definitely not easy, but it is worth noting the success of these stars, and learn on their channels to build your own access to online videos.
Here you can read Forbes ’list of the top ten YouTube earners for 2021.
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