Meta adds new interactive elements to Facebook games to help build community engagement

As Facebook Gaming continues to grow, Meta now wants to take its gaming elements to the next level, with a variety of new interactive add-ons designed to help streamers and game fans take even more advantage of the experience.

As Facebook Gaming explains:

“Today, we are excited to announce our first investment in Play Watch Connect: a new framework that will help us provide more impressive and exciting social experiences that build a community around games on Facebook. The products in the new Play Watch Connect framework will connect the three pillars together – playing games, watching video videos and connecting with others around games – to create richer experiences among people on our platform.

The main aspect here is adding gameplay capabilities to the streams of games, so that when you watch the streamer, you can jump in, push a button, and play the same game as those at any time.

You’ll get an insight into how this will work in this new clip, which shows the new game ‘Pac Man Community’ on Facebook’s game platform, with the ability to join the streamer while watching, without having to download the game and wait to dive The stream you watched then comes down to picture-in-picture mode, so you can continue watching while playing.

This could facilitate all new interactive features, and while games need to be fairly lightweight to allow instant downloadable playback, there is capacity to further expand this with preloaded games and other options that can enhance that immediate connection.

It’s also a good way for Facebook to promote new games, working with popular streamers to showcase the latest add-ons. And with users who can easily jump in, that could make a lot more people play these games and build communities around the same.

In addition to this, Facebook is also adding a new ‘Element Facebook Interactives:

“New experiences stacked on livestreams. In the future, this could include trivial questions, audience surveys, and even games that can be played on stream. The limits of these experiences go back to the creativity of our developers and will not necessarily be limited to playing games. ”

In essence, Facebook seeks to maximize community engagement around gaming by inviting more participation, which could be a good way to connect with the growing gaming sector and help Matt stay in touch with younger audiences.

While not yet at the level of gaming giant Twitch, Facebook Gaming is growing, and StreamLabs reported in October that Facebook Gaming has overtaken YouTube Gaming in terms of hours of viewing in the third quarter, the first time Facebook’s gaming element has garnered more interest than YouTube.

This is especially important when you consider the cultural impact of the games as a whole, and Metin’s new incentive to win over younger users again.

Facebook may no longer be a cool social app, with TikTok taking over that crown, but perhaps, through the expansion of games, it could provide another way to resonate, which could help Facebook Gaming connect even more with younger audiences in 2022. .

Expect to see more experiments like this because Facebook wants to double its success.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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