If you have ever tried to dye your hair using home accessories, you will understand why salons charge for arm and leg for good color. In an attempt to remove clutter from the process and make the results a little more salon quality, L’Oréal has created a handheld device that sounds just as easy to use as simply combing your hair.
L’Oréal claims its new Colorsonic was developed in response to the ongoing pandemic, in which hair salons around the world were forced to close or severely limit their capacity in an attempt to slow the spread of covid-19. Combine that with the millions of people who are stuck at home and looking for something to do, and the result is an increase in sales of do-it-yourself hair dye kits in the last two years. What hasn’t changed? How messy the process of coloring hair at home can be messy and hit-or-pros.
Colorsonic is designed to change that. What looks like a giant handle comb is actually a hand-held dispenser with a nozzle that oscillates back and forth in a zigzag pattern 300 times per second, helping to ensure even and proper distribution during self-application.
When you buy Colorsonic — which unfortunately doesn’t start shipping until 2023. — you can buy reusable cartridges online with 40 color shades to choose from. The cartridge keeps the dye and developer (an oxidizing cream that helps pigments penetrate deep into hair fibers to noticeably change their color) completely separated until Colorsonic is activated, after which they are mixed in precise amounts to keep both ingredients fresh. and as efficiently as possible.
To use Colorsonic, run its oscillating nozzle bristles through the hair from root to tip and the device will automatically ensure that only the right amount of paint is applied to prevent leakage, dripping and oversaturated results. Thirty minutes later, the hair can be washed and then styled in the usual way.
If the hair dye in the cartridge is not completely used up, the cartridge can be removed from Colorsonic and safely stored for subsequent repairs or re-applications, as unused pigments and developer are kept closed and separated.
Sounds pretty perfect, doesn’t it? Well, we still don’t know the price of Colorsonica (or the price of color cartridges), because the device is still more than a year from launch, but for those who don’t dye their hair often, the initial investment can potentially be more expensive than visiting a salon and leaving it to professionals. However, for frequent craftsmen, L’Oréal also points out that each Colorsonic cartridge “uses less plastic per application than home hair dye” and comes with gloves that can be used up to 10 times before being discarded. This will make the cartridges potentially more cost-effective and a little better for the environment, in addition to helping you avoid the virus that is still rampant.
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