IPhone market share is projected to reach 23% in the fourth quarter of 2021, taking the lead from Samsung

Based on data from the supply chain on the levels of production of smartphones, the market intelligence company predicts that the market share of the iPhone for the fourth quarter of 2021 will reach 23.1%. That would be up 15.9% from the last quarter, and enough to convincingly take first place from Samsung.

Apple is expected to benefit from both high demand for the holiday quarter, and better supply chain management from its competitors – factors also listed in an earlier tablet report…

TrendForce says both economic uncertainty and a lack of components continue to limit smartphone sales in general, despite some improvements.

The smartphone market shows an improvement in demand during the second half of this year due to the peak season for e-commerce promotional activities and mitigating the outbreak of COVID-19 in regions such as Southeast Asia, according to the latest TrendForce research. However, there have been significant drawbacks to components including 4G SoCs, cheap 5G SoCs, display driver ICs, etc. Constant shortages of components limit smartphone brands to increase device production in the second half of the year […]

In the future, an important point of observation in the smartphone market is whether the pandemic will further weaken demand.

The company said that Apple’s launch of the iPhone 13 was obviously a great success.

Apple announced four new iPhone models as part of the iPhone 13 series in the third quarter of the 21st year. Thanks to their contribution, total iPhone production for 3Q21 registered a QoQ increase of 22.6% to 51.5 million units. With this result, Apple also managed to climb to second place in the global rankings.

But Apple is expected to shine in the holiday quarter. Supply chain reports on production levels suggest Samsung, Oppo, Xiaomi and Vivo are likely to have a drop in their market share, while Apple will see its share rise from 15.9% last quarter to 23.2% this year. That will be enough to overtake Samsung, to take the overall lead in the global smartphone market.

Photo: Onur Binay / Unsplash

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Naveen Kumar

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